What causes the fluctuations in cryptocurrency prices?

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1 Nov 2023
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Cryptocurrency prices are driven by many factors that can cause the value to fluctuate up and down. Some of the key drivers of cryptocurrency price movements include:

Like any asset or commodity, the laws of supply and demand apply to cryptocurrencies. If more people want to buy a cryptocurrency than sell it, the price will go up as demand exceeds available supply. Conversely, if more people want to sell than buy, there will be greater supply than demand and the price will fall.

The supply of many cryptocurrencies is set and limited by design in their protocol, like Bitcoin which has a hard cap of 21 million. Increased demand for a limited supply asset will drive prices up. Speculation and hype can significantly impact demand, while new supply can be introduced through mining and selling. Major price moves often happen when there are large spikes in demand due to speculation or technological breakthroughs.

Adoption and Use Cases


The more real-world utility a cryptocurrency gains as both a store of value and means of exchange, the more its adoption will grow. If adoption increases, demand rises as more people want to buy and use it. This drives prices up.

Bitcoin and Ethereum have seen huge price surges when adoption spreads to new demographics of users or major new use cases emerge, like Ethereum fueling the rise of NFTs and DeFi. Speculation tends to follow legitimate usage. If a cryptocurrency is gaining traction and utility, speculation will increase, further driving prices up.

Media Hype and Public Perception


As a highly speculative asset class, public perception and hype have an outsized impact on cryptocurrency prices. Positive mainstream media coverage of cryptocurrencies or major endorsements from influential figures can drive market frenzy and price spikes.

Negative press conversely, like crackdowns by governments or stories of hacks and fraud, can damage sentiment and cause sell-offs and falling prices. YouTube influencers, Reddit forums and Telegram groups now also shape sentiment. Major price moves often align with shifts in public opinion rather than changes in fundamentals.

Market Cycles


Like most assets, cryptocurrencies go through market cycles with periods of expansion and contraction. Periods of rapidly expanding prices and speculation eventually give way to bearish markets with falling prices.

These cycle transitions occur both within crypto markets as a whole and for individual cryptocurrencies. Usually, bubbles are followed by a crash and a period of depressed prices before the next growth phase begins. This dynamic is clearly illustrated in the great Bitcoin bull and bear markets. Understanding these macro market cycles is key for long-term crypto investors.

Exchange Listings


When major cryptocurrency exchanges like Coinbase, Binance or Bybit list a new digital asset, this grants it access to a massive pool of potential buyers. Listing events tend to drive major price appreciation as access to trading pairs and liquidity result in spikes in volume and market interest.

The same goes for delistings - if an exchange boots a cryptocurrency off its platform, as happened with XRP, this can crater prices. Listing signals legitimacy, while delisting raises concerns. Many altcoins aim for exchange listings as critical launchpads.

Regulation and Legal Changes


As an emerging asset class operating largely outside of governmental oversight so far, new cryptocurrency regulation poses a significant price risk. If major jurisdictions outright ban certain cryptocurrencies or heavily restrict them through new laws, prices will likely plummet.

This has played out in countries like China and India which have instituted local Bitcoin bans. Jurisdictions legalizing cryptocurrencies like El Salvador adopting Bitcoin as legal tender have conversely boosted prices. If the U.S. or E.U. move to heavily regulate cryptocurrencies, market impacts could be extreme.

Security Issues and Technical Problems


Security vulnerabilities plaguing cryptocurrency exchanges and bugs in smart contracts can lead to major price crashes. Cryptocurrencies are built on faith in their security and technical integrity. High profile hacks, thefts or technology failures erode this confidence and cause panic selling.

When the major exchange Mt. Gox was hacked in 2014, Bitcoin’s price collapsed. More recently, an exploit of the DAO project on Ethereum in 2016 caused a big ETH selloff. Cyberattacks, technical failures and blockchain glitches will intermittently strike crypto markets and negatively impact prices.

Interest Rates and Inflation


Cryptocurrencies like Bitcoin are positioned by advocates as inflation hedges that provide a store of value outside the traditional financial system. Major macroeconomic trends like rising inflation and changing interest rates impact their prices.

Periods of high inflation like the present tend to increase Bitcoin's valuation as people seek alternatives to devaluing fiat currencies. Rising interest rates imposed by central banks conversely make risky assets less appealing. As monetary policies shift, crypto markets feel the ripple effects. If inflation stays high, crypto demand could increase on economic grounds.

Whales and Institutional Players 


Unlike traditional equities, cryptocurrency markets are highly subject to manipulation by large individual holders aka “whales”. Single entities holding huge troves of certain cryptocurrencies have enough power to move their prices through massive buy or sell orders.

Institutions like hedge funds and investment banks have also built up major crypto holdings. Their trading and investing activity now sways markets. If big players decide to take profits or go risk-off, cryptocurrency valuations get impacted. Their transactions signal shifts in market sentiment that influence prices.

Geopolitical Turmoil


Global instability is another factor that sways crypto prices, usually boosting them. Cryptocurrencies are considered non-sovereign assets decoupled from the traditional financial system. During periods of geopolitical turmoil like wars, currency crises or political unrest, people increasingly seek alternatives like crypto as safe haven assets.

Demand shot up during recent conflicts like Russia's invasion of Ukraine. Bitcoin is now increasingly traded like digital gold as a hedge against instability. If major conflicts or crises emerge, speculative activity and shifting economic preferences will likely push cryptocurrency valuations up.

News-Driven Hype Cycles


Unlike stocks tied to earnings and revenue, cryptocurrency valuations are heavily swayed by emotions and hype cycles in response to news developments. Major announcements like verified rumors of Amazon potentially accepting Bitcoin payments can drive sudden manias and price spikes.

Prices tend to see-saw between periods of hype and frenzy around news events, and subsequent cool off periods of declining prices and stabilized volatility. This dynamic has fueled boom-and-bust cycles since crypto markets emerged. Traders attempt to profit from rodeos of hype and ensuing selloffs. Analyzing emotions is as important as fundamentals.

In summary, cryptocurrency prices are determined by an interplay of forces rooted in technical integrity, real-world utility and adoption, speculation and trading psychology surrounding news events. Changes in any of these drivers can set off spikes or crashes. The relative influence of fundamentals like protocol upgrades versus hype and mania fueling bubbles shifts over time as the crypto space matures. But emotions may always exert outsized control due to the speculative nature of these assets.

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