CHOOSING A BRAND IN THE WEB3 SPACE

🧵 How to Choose a Brand in Web3 (That Doesn’t Flop in 3 Months)
In this space, your brand isn’t just a logo — it’s your entire identity, community, and culture.
Here’s how to build a Web3 brand people actually ride for 👇

1️⃣ Know Who TF You Are
Are you building for:

Degens?

Builders?

Creators?

Normies?
Your brand should reflect your mission, tone, and energy from day one.

2️⃣ Clarity > Complexity

Keep it short, simple, and pronounceable

Avoid Web2-style corporate jargon

Check name + handle availability across X, Farcaster, Telegram, Lens
If you have to explain the name every time, it’s not it.

3️⃣ Brand = Tribe
Web3 brands are culture-driven.
You’re not just building a product — you’re forming a movement.
Think $YAKA, Base, Nouns, Pudgy Penguins.
People don’t use them. They rep them.

4️⃣ Differentiate or Die
There are 1,000 DEXs, L2s, NFTs, and social apps.
Your brand needs a clear edge:

Visual style

Community energy

Meme language

Even the color palette
Whatever makes you unmistakable.

5️⃣ Voice is the Weapon
What’s your tone?

Serious & pro (Chainlink, Ethereum)

Playful & meme-heavy ($PEPE, Solana)

Cultish & mysterious ($TNSR, Friend.tech)

Pure degen ($YAKA, $PUMP)


Pick one — and own it loud.

6️⃣ Build In Public
Web3 brands grow in real-time.

Share the roadmap

Post wins, losses, vibes

Let people feel like they’re part of the story
Transparency = trust = loyalty

7️⃣ Brand Is More Than Looks
It’s how you show up.
It’s how your community speaks.
It’s how you onboard, meme, ship, and tweet.
A strong brand is lived, not just seen.

🔚 TL;DR
Choosing a brand in Web3 =
✅ Know your audience
✅ Keep it clean
✅ Create culture
✅ Build in public
✅ Be unforgettable

Your brand isn’t a product.
It’s a movement.
So build something people will ride for.

Drop your Web3 project name and I’ll rate
the brand 👇
#Web3 #branding #startups #crypto #degens

Want a version that’s full degen, or one with shill hooks?