Day 25-31 // Rainbow Wallet's Airdrop Point Campaign: Unpacking the Buzz and Buzzkill
If you've been wandering around crypto Twitter lately, the chances are high that you've stumbled upon the points frenzy stirred by Rainbow Wallet. A self-custody Ethereum wallet aiming to challenge MetaMask's dominance, Rainbow Wallet has recently unleashed a points campaign that has set the web3 space abuzz. Let's dive into the details, separating the buzz from the buzzkill.
Rainbow's Points Extravaganza:
In a strategic move to position itself as a viable MetaMask alternative, Rainbow Wallet dropped a bombshell—announcing that every Ethereum user is entitled to points. The crypto community responded with a mix of excitement, skepticism, and curiosity.
Claiming Your Points:
To claim your share of these mysterious points, users are required to download the Rainbow Wallet and import existing wallets using the seed phrase or private key. However, a critical caveat arises for hardware wallet users, such as Ledger owners. Instead of directly importing the seed phrase or private key, Rainbow recommends connecting the hardware wallet using its desktop browser extension.
Points Distribution:
According to Rainbow's points page, every active Ethereum wallet will receive points, with higher balances earning more points. Additional points are bestowed upon those who have utilized MetaMask's built-in swapping facility over the past year. Existing Rainbow enthusiasts, including those holding balances, swapping within Rainbow, or possessing Rainbow NFTs, receive substantial points bonuses.
A Grind to Remember:
Rainbow isn't just stopping at airdropping points; they're fully embracing the grind culture seen in tokens like Portalcoin and Memecoin. Users can earn weekly points by onboarding others onto the Rainbow app through unique referral links. The inclusion of a leaderboard and a weekly points airdrop adds a layer of excitement to keep the community engaged.
Fox Hunt or Vampire Attack? Unraveling Rainbow's Strategy:
Rainbow's clever play with words in labeling their campaign as "a fox hunt, not a vampire attack" adds an intriguing layer to their strategy. Traditionally, a vampire attack involves luring users from one product to another, draining resources like a vampire sucking blood. Rainbow, despite denying a vampire attack, seems to be executing a classic move by enticing hopeful MetaMask users with extra points.
The ongoing speculation about MetaMask dropping its token in the future has led users to habitually swap tokens within the app, anticipating a potential airdrop. By directly rewarding these hopeful swappers, Rainbow has witnessed a surge in user adoption, with over 400,000 accounts listed on their points leaderboard within 24 hours.
The Points' Purpose: Awaiting the Rainbow Token?
While the ultimate purpose of these points remains unclear, the Rainbow site hints at "earning" them, suggesting a possible conversion into an upcoming Rainbow token. The intrigue around this potential token adds an element of mystery to the entire campaign.
User Experiences: Beyond Points and Bag Benefits:
Rainbow has been actively sharing the experiences of new users who discovered previously unknown assets, such as tokens from past airdrops, using the app. The points campaign not only benefits users' wallets but also spreads awareness about Rainbow's user-friendly wallet app.
Security Caution Amid the Excitement:
While the points campaign has generated excitement, seasoned users like Plumferno, a renowned security researcher, offer valuable advice. Cautioning users about importing seed phrases or private keys, she emphasizes the importance of security and vigilance when dealing with new wallet apps. Additionally, she highlights potential differences in features between Rainbow and MetaMask, advising users to familiarize themselves with the nuances.
As Rainbow Wallet's points campaign continues to captivate the crypto community, it prompts us to ponder the evolving dynamics of user adoption, competition, and the potential emergence of new tokens. Stay cautious, manage your risk profile, and enjoy the ride in the ever-evolving world of decentralized finance.
Happy Crypto Explorations!
ps Let me know if you want an invite code!
