Inside BULB: an experience of writing in Web3

Inside BULB: an experience of writing in Web3

To begin

This text is an experience report about my entry into BULB, a web3 platform focused on writing and reading that rewards participation through points and tokens. Based on my trajectory between psychology, technology, and textual production, I reflect on usability, tokenomics, community, and the place BULB occupies, or may come to occupy, within the crypto ecosystem. The intention here is to offer a positive, critical, and situated perspective, articulating direct experience and concrete aspects of the platform.

How I ended up on BULB

I begin with my background. I hold a degree in psychology, with a master’s degree in the field, and since 2021 I have been researching crypto and emerging technologies. Writing is my greatest passion and also a professional practice that I seek to deepen by connecting thought, subjectivity, and technology. This has led me to work on crypto projects both in Brazil and internationally, exploring possibilities that the digital world offers regardless of physical territory.

Within web3, my main expertise lies in community work, acting as a community manager and growth leader. This type of work places me on social networks for long periods of time, which makes me carefully value where and how I invest my attention. Creating content that values the time of both those who write and those who read has always been a central criterion for me.

Until recently, I published texts on two platforms based on Tezos. Over the past year, however, one of them went offline and the other took a path that made publishing long texts more difficult. In practical terms, I was left without a native web3 space truly dedicated to writing. It is within this context that BULB enters my radar.

I conducted a survey of possible platforms. Some options seemed interesting, but as the research progressed, BULB stood out the most. The proposal seemed clear and well defined: a space where writing, reading, and interacting generate rewards through a system built on blockchain. Since I arrived, the experience has been positive.

In the following paragraphs, I share some observations that arise from direct use of the platform, initial impressions, points I still intend to explore further, and questions that appear more as reflections than as closed judgments.

Usability and UX

From the very first contact, the platform presents itself as organized and intuitive. Connecting a wallet and creating a profile are simple and straightforward processes. Within a few steps, the user is already active.

Interacting with texts, reading, commenting, reacting, happens fluidly, without friction. For a platform that proposes to be centered on writing, this is fundamental. Instead of an uninterrupted feed, saturated with stimuli and noise, the design is closer to that of a blog or magazine, where time and attention are not captured, but directed toward content that calls for real reading.

The homepage, by clearly displaying point and token indicators, fulfills its role well: relevant information is visible, without requiring the user to search through hidden menus.

Tokenomics

One of the most evident attractions of BULB is the proposal to transform writing and reading into potentially remunerated activities. In practice, this happens through a reward system that recognizes different forms of engagement: writing, reading, commenting, reacting, and sharing.

The model is not limited to write-to-earn. There is also read-to-earn and, more broadly, a do-to-earn system, in which actions performed within the platform are converted into points that are later distributed as tokens.

There are also the so-called BULBmojis, which function as activity classifiers: reader, writer, reactor, and accumulate according to user behavior. They operate as an additional layer of incentive, amplifying point accumulation.

For both new and long-time users, this system creates immediate motivation. Seeing points appear after reacting to a text is encouraging and generates a clear incentive for retention. In an environment saturated with vague promises, a visible and understandable reward model makes a difference in deciding where to invest time and attention.

Community

One of the aspects that most surprises me is the thematic diversity of the texts published. As expected from a web3 platform, there is a great deal of content about crypto and technology, but this is far from exhausting what appears in the platform’s feed. The variety of themes shows that BULB is not limited to the crypto bubble, opening space for different fields of knowledge, cultural perspectives, and geographic contexts.

This diversity points to a project that seeks to be global and plural. I still notice that my texts have little reach, something natural for a new user without a base audience, but the quality of the interactions I observe is an important point of support. For a platform to remain alive, publishing alone is not enough; genuine interaction is required, and this is already beginning to take shape in BULB’s everyday life.

Leaderboard

According to the platform’s own documentation, there is a weekly distribution of rewards based on the points accumulated by users. This is reflected in the leaderboard, where it is possible to track positions and progress throughout the week.

Following this movement is interesting, but it is also here that I encounter a point that deserves greater clarity. On several occasions, long-standing accounts already appear at the top with tens of thousands of points at the very beginning of the week, even without visible recent activity.

When observing these accounts, I imagine that factors such as multipliers, BULBmoji rarity, or other internal mechanisms are influencing this accumulation. The problem is that this logic is not evident to those who are just starting out, which can generate a sense of uneven competitiveness. Greater transparency in this process tends to help both onboarding and user retention.

BULB on other networks

In the web3 universe, X concentrates a large portion of activity and reach. Any project that wants to grow needs to be there strategically. BULB not only maintains an active profile, but also interacts directly with its users. When I shared my first texts and posted them on X, I received an official welcome message, a simple gesture, but one that creates a sense of belonging and brings the project closer to those who arrive.

I also see value in the weekly recaps, which present activity data and help build trust around what is happening internally. Even so, I notice that many posts are shallow. They keep the profile active, but rarely open space for organic dialogue.

Communication more closely aligned with what is being produced on the platform — highlighting texts, debates, and emerging themes — could strengthen BULB’s identity on social networks, respecting the time of the text and moving away from the generic logic that dominates X today.

BULB as income

This is perhaps the most delicate point. BULB presents itself as a model in which writing and reading generate rewards. However, in its current state, the BULB token has no market price and no liquidity, which makes it impossible to convert it directly into real financial value.

This causes the token to be perceived more as a promise than as an immediate source of income. In a context in which many crypto users seek financial returns, this condition can make the investment of time less sustainable.

Even so, analytically separating the token from the platform helps to perceive that the technological base and the engagement model function and are attractive. The central question is whether, and how, the token will gain real value over time. This answer is likely to define the project’s future.

Final notes

So far, my experience with BULB has been positive. I will continue publishing, reading, and interacting, while attentively following the platform’s development. What keeps me here is not the immediate promise of gain, but the feeling of being in a space that respects the time of writing and reading.

I see two points that may become decisive: deepening internal curation by valuing what is being produced, and finding concrete paths for the token to move beyond mere expectation and acquire real use and value. How this will be done remains open.

For now, I keep observing, testing, writing. More than a closed destination, BULB feels to me like a process in motion, and that is precisely what makes the experience interesting to follow from within.