Fear in Cybersecurity Marketing
I am also honored to be quoted on the discussion:
“The use of FUD (Fear, Uncertainty, and Doubt) as a mechanism for cybersecurity funding justification is a shortsighted tactic …Tapping into human behaviors for urgency and potential catastrophe is powerful at first. It often works for immediate financial relief, but as time goes on and the audience becomes savvier, it makes the leader or vendor look less credible and more of a fear monger looking for a shortcut.”
As cybersecurity professionals, what are your thoughts? Do you use fear to justify budget? Do you listen to salespeople as they push the 'buy us or else' narratives?
What messages do you want salespeople and marketers to know in how to engage the cybersecurity industry?
https://cyberbridgemarketing.com/fear-in-marketing/
