Facebook, Instagram May Soon Promote Bitcoin ETF
Wall Street Journal marketing reporter Patrick Coffee points out strange and alarming trends in Bitcoin ETF coverage. The most anticipated investment products may be targeting the land of anonymity through mainstream social media platforms.
Facebook, Instagram may promote Bitcoin ETF
Bitcoin spot ETFs are targeting “baby boomers” as a prominent potential audience segment. As BTC ETFs get the green light from the SEC in the United States, the largest social media platforms may be considering publishing their promotional materials.
In his latest long-form article, Crypto Marketers Have a New Target Audience: Your Mother, the Wall Street Journal's Patrick Coffee tracks how the asset managers behind 11 Bitcoin ETFs in the United States are expanding their campaigns. of them to help the "boomer" generation know them.
This demographic includes the generation of people born between 1946 and 1964 during the mid-20th century baby boom. Due to the nature of this generation's media consumption patterns, campaigns This exciting commercial will not be unlike the FTX commercials with football legend Tom Brady and NCAA superstar Deshaun Highler.
For example, VanEck illustrated a fictional conversation in which a mother asked her son about new opportunities to buy Bitcoin (BTC), while Bitwise published a promotional video with Jonathan Goldsmith, “The Man The most interesting man in the world."
However, the opportunity to run advertising campaigns on mainstream social media without the risk of being banned or having your account terminated is one of the most inspiring novelties to come to BTC marketing. ETF. While Alphabet's Google Search and YouTube have begun greenlighting Bitcoin ETF advertising, Instagram and Facebook may soon join, Coffee added.
Grayscale's GBTC was usurped by BlackRock: The first "flip".
According to a spokesperson quoted by the WSJ reporter, parent company Meta Platforms is currently updating its US policies to support compliant Bitcoin ETF advertising campaigns. Bitcoin ETF ads appeared on Google Search last week. This is part of Google's move to lift its cryptocurrency advertising ban.
Meanwhile, the emerging Bitcoin ETF segment saw its first “revolution” on February 2, 2024. Grayscale's GBTC, the most famous BTC-based investment product and its successor of the OTC trading trust of the same name, has been overshadowed by BlackRock's IBIT in terms of trading volume, as Bitcoin Magazine reported.
BlackRock's iShares Bitcoin Trust (IBIT) posted an impressive volume of $219.3 million, higher than the products of Grayscale, Bitwise and Invesco combined.
