Zora on Base is the real creator economy: Posts become ERC-20 tokens, value sharing beats Web2.

Zora is surging as a cultural engine on Coinbase’s Base Chain, transforming it from a technical Layer 2 into a vibrant creator economy platform. With Base's total value locked (TVL) reaching $4.9 billion and daily active creators on Zora soaring from 2,000 to 22,500 within a week, the ecosystem is experiencing explosive growth.

Base App is now positioning itself as a social-first ecosystem—not merely infrastructure—including wallet features, social feeds, mini-app integration, and seamless onboarding through passkey wallets. The critical innovation is **on-chain social content tokenization**: every post, image, or video can become a tradable ERC-20 content coin via Zora, supported by social sharing through Farcaster and discovery via AI mini-app Clanker.

Creators earn through sales of content coins, share of trading fees, and direct token rewards—rare perks compared to Web2 platforms where creators receive just 5–15% of value. However, risks loom: critics warn that content coin markets resemble speculative meme-token casinos, and the sustainability of the model is still uncertain.

Ultimately, Zora and Base may yet redefine digital ownership and creator monetization—if they can shift from hype-driven activity to long-term, value-aligned infrastructure.