Make: Master Automation with Artificial Intelligence.

I always say—and I'm sure you share this conviction—that time isn't just important: it's our greatest asset, the most valuable resource we possess and one we can never get back. Information moves at the speed of light, and brands, entrepreneurs, and content creators compete fiercely for every second of a user's attention. How can you stand out amidst the chaos? How can you optimize processes without hiring an army of assistants? The answer has a name: MAKE.

If you've never heard of Make, today you'll discover that it's not just a tool: it's a true game changer in the world of digital marketing and productivity. Forget that outdated idea that automation is just "connecting apps" to move data from point A to point B. That's a thing of the past. Today, automation is intelligent, flexible, and, thanks to artificial intelligence, almost human-like.

What is Make and why should you pay attention to it right now?

Make (formerly known as Integromat) is a platform that allows you to create automated workflows between applications and services without writing a single line of code. But it's not just another automation tool: its visual approach, integration with AI models, and the ability to design complex scenarios make it a true gem for marketers, freelancers, and businesses. The best part? You don't need to be a developer or know how to program to take full advantage of its potential. You just need curiosity and a desire to optimize your digital life.

A few years ago, automation meant something basic: moving data. But today, things have changed. Artificial intelligence has opened up a universe where automation can think, interpret, and decide.

Imagine this: before, an automation simply copied data from a form and sent it to a spreadsheet. Now, thanks to artificial intelligence, that same workflow can analyze the tone of the message, detect urgency, respond to the customer with empathy, and even generate content tailored to the situation. In other words, Make doesn't just automate... it makes your business smarter.

How Make Works in Three Simple Steps

Without overwhelming you with technical jargon, Make simplifies complexity into three fundamental steps. With this formula, you move from repetitive, manual tasks to intelligent workflows that scale with you:

• 1️⃣ Get: Capture the data you need. It could be a form on your website, a message in Slack, a new row in Google Sheets, or a newly arrived email.
• 2️⃣ Prompt: This is where the magic of artificial intelligence comes in. You can summarize texts, categorize information, detect sentiment, translate languages, or even generate original content. And all without leaving Make.
• 3️⃣ Transfer: Take the result and act on it. Send a personalized response, update your CRM, publish on social media, or generate automatic reports.
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Three practical examples for any business:

1️⃣ Automatic Customer Review Analysis

• Problem: You receive hundreds of surveys every week. Analyzing them is a nightmare.
• Automation: Each response is sent to Google Sheets. Make uses AI to analyze sentiment and summarize the information.
• Result: You receive a daily email with key takeaways.
• ✅ Work hours reduced to minutes.

2️⃣. Multilingual Customer Support

• Problem: Your team only speaks English, but your customers write in multiple languages.
• Automation: When an email arrives, Make detects the language and automatically translates it. Your team responds seamlessly.
• ✅ Global support without hiring additional staff.

3️⃣. Mass Content Creation for Social Media

• Problem: You have an active blog, but creating social posts for each article is too time-consuming.
• Automation: Every time you publish a post, Make summarizes it with AI, generates social-friendly texts, and automatically schedules them.
• ✅ More reach, less effort.

Other quick ideas:

• Automatic posting to social media from your blog posts.
• Monitoring social media mentions and generating automatic responses.
• Sending personalized WhatsApp reminders to clients based on their history.
• Generating weekly reports with sales data and social metrics.

Personally, although I somewhat dislike social media, I also consider it a "necessary evil 😁", so I take advantage of it whenever I can. The image shows one of my automations:

In this other example, I use Make to detect potential entries in the cryptocurrency market. A script detects the signal in TradingView, sends it to Make, which delivers it to my Telegram user, and publishes it on Facebook, all in real time.

The way things are going "in this crazy world 😁", it's a reality that whoever masters intelligent automation will have a competitive advantage. I'm not just talking about saving minutes, but about scaling processes that previously seemed impossible.

Is it worth it? Let me tell you clearly: yes, absolutely. Make isn't just another tool; it's a mindset. A different way of working where your creativity isn't limited by repetitive tasks. If you know how to harness it, you can transform a small business into a machine that produces, analyzes, and responds almost on autopilot.

But beware: automation doesn't mean dehumanizing. Use artificial intelligence to save time, not to lose the personal touch that makes you unique.

The question isn't whether you should use automation, but how quickly you can adapt. Make can be your gateway to that future. A tool that, when used well, can save you hours, reduce errors, and multiply your impact.

Start small: a simple flow, a basic scenario. Then, when you see the power of this, there's no turning back. Because the truth is this: those who don't automate, are left behind. And Make is, today, one of the best tools to avoid becoming a part of the past.

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