OpenAI Shakes Up AI Industry with Launch of GPT-4 Turbo at a Fraction of the Price

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6 Nov 2023
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OpenAI has rocked the artificial intelligence world with its launch of the highly-anticipated GPT-4 Turbo language model that is not only faster and more powerful but available at nearly one-third the cost of previous iterations.

Dubbed by many as the "Model T" moment for artificial intelligence, GPT-4 Turbo represents a quantum leap forward in large language models. With 128,000 gigabytes (128 terabytes) of context, GPT-4 can ingest prompts as long as an entire novel and generate reasoned responses. This represents a 3X increase over the previous GPT-3 model's capacity.

In addition to the raw scale, GPT-4 Turbo leverages numerous algorithmic improvements including sparse attention, mixture of experts, and heavily optimized deep learning operations. Together these advances make GPT-4 Turbo 3X faster than GPT-3 while reducing the price per 1,000 tokens generated to just $0.02. OpenAI CEO Sam Altman hailed the launch as both a breakthrough in AI capability and affordability.

"GPT-4 sets a new standard for large language models," said Altman at the launch event. "The combination of scale, speed, and lower costs will enable entirely new products, applications, and use cases."


Massive Implications for AI Developers


The launch of GPT-4 turbo comes alongside new APIs, tools, and expanded access that will dramatically accelerate AI development.

New Assistants API


The new Assistants API provides an interpretable interface to GPT-4 models that makes them easier to monitor, personalize and control. Assistants can engage in multi-turn conversations, admit mistakes, and provide reasoning traces to increase transparency.

Code Interpreter and Retrieval


GPT-4 models can now generate, summarize, and explain code thanks to the new Code Interpreter API. Developers can also leverage GPT-4 for semantic code search across massive code repositories via the new Retrieva API.

April 2023 Knowledge Cutoff


One limitation of previous GPT models was that their training data cutoff was in 2021, meaning the AI had no knowledge of current events after that date. GPT-4 Turbo has been trained up until April 2023, providing it with much more up-to-date knowledge.

New GPT-4 Turbo Vision API


A brand new computer vision API allows GPT-4 models to not just generate written text but also image captions, scene descriptions, and enhanced image generation. This API opens the door to multi-modal applications combining vision and language.

Dall-E 3 API


Built off learnings from DALL-E 2, the new DALL-E 3 API provides enhanced control, customization, and quality for AI-generated digital images. Users can guide image generation with precise text prompts and gain more predictability.

New Text-to-Speech API


The new API offers 6 high-fidelity voices to choose from and can mimic voices with just a short sample. The TTS models produce speech that is practically indistinguishable from humans.

Whisper V3 Coming Soon


Later this year OpenAI plans to launch Whisper V3 for improving speech recognition. Expected improvements include enhanced accuracy in noisy environments and support for over 100 regional accents and languages.

Slashed Rate Limits


One pain point for developers was the restrictive token limits on OpenAI's previous APIs. With GPT-4 Turbo the token limits have been increased by 5-10X for certain tiers, reducing costs and delays.

What This Means for the Future of AI


The release of GPT-4 Turbo accelerates progress towards artificial general intelligence. While still far from human-level intelligence, GPT-4 represents another major milestone towards more capable and useful AI systems.

More AI Assistants and Chatbots


The increased power, lower cost, and conversational ability of GPT-4 will rapidly expand the creation of AI assistants for customer service, scheduling, education, healthcare, and more.

Startups


Startups and indie developers gained immense leverage from earlier OpenAI APIs like DALL-E 2 and GPT-3. GPT-4 Turbo democratizes access by putting enterprise-scale AI in the hands of garage developers.

Acceleration of AI Content


Text, audio, video, and imagery produced by AI is set to explode thanks to GPT-4 models that can write novels, generate voices, create 3D renders, and more. The sheer volume of AI-generated content across industries will rapidly accelerate.

AI for Science


GPT-4's ability to read scientific papers and summarize results could supercharge fields like drug discovery and material science. We may see major scientific breakthroughs thanks to AI's talent for consuming massive amounts of human knowledge.

The Risks of Rapid AI Progress


However, GPT-4's impressive capabilities also come with risks if misused. Advanced models like GPT-4 Turbo enable new forms of misinformation, toxic behavior, and phishing. Governments will need to strengthen regulations as AI grows more capable. There are also risks posed by an AI so adept at mimicking human voices and content.

GPT-4 Turbo signifies the new era of industrial-scale AI accessible to businesses and developers. But OpenAI emphasizes this is just one step on the long path toward artificial general intelligence. Each iteration brings AI models closer to the flexibility, contextual reasoning, and creativity of human intelligence.

One thing is certain - artificial intelligence will never be the same again after GPT-4. The AI world is now holding its breath in anticipation of what OpenAI will unveil next on its quest to develop artificial general intelligence.

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