Brand Safety:

Brand safety refers to the practice of keeping a brand's reputation safe when the advertise online.

This might mean ensuring the brand's ads aren't placed next to or on inappropriate or inaccurate content and making sure no copywrited materials are used without permission.

Brands should avoid:
- military conflict
- drugs
- tobacco
- adult content
- arms
- crime
- death/injury
- online piracy
- hate speech
- terrorism
- spam
- fake news

These factors must be considered