5 Simple SEO Tweaks You Can Do in 15 Minutes

SEO can feel like a dark art, but boosting your website’s visibility doesn’t always require a complete overhaul. Sometimes, small, consistent tweaks make the biggest difference. Here are five things you can do right now to help search engines better understand your content.

1. Optimize Your Image Alt Text
Don't let your images go to waste. Go to your latest blog post and rename any image files from "IMG_504.jpg" to something descriptive like "leather-wallet-blue.jpg." While you're there, fill in the alt text describing the image for accessibility and SEO.

2. Fix Broken Links
Broken links frustrate users and hurt your credibility. Use a free tool like Dead Link Checker to quickly scan your site. Find any links that lead to 404 errors? Remove them or update the URLs.

3. Write a Meta Description
Navigate to your most popular page. Does it have a compelling meta description? If not, write one under 160 characters that includes your main keyword and a clear call to action.

4. Add Internal Links
Find a new piece of content and link it to an older, relevant post. This helps search engines crawl your site and keeps readers engaged longer.