Adidas

Adidas and Nike Lead the Fashion NFT Wave

Adidas and Nike lead the fashion NFT scene with 12 and 9 collections, respectively, while Puma follows closely with six.
Recent research from CoinGecko highlights that major fashion players, such as Adidas and Nike, are at the forefront of the NFT landscape. In a groundbreaking move, Adidas introduced its first fashion NFT collection, "Into the Metaverse," in late 2021, followed by additional solo collections and a Web3 artist residency program.
Collaborations with renowned brands like Bape and Bugatti resulted in six joint NFT ventures, contributing to Adidas's impressive tally of 12 NFT collections.
Likewise, Nike has strategically entered the NFT space with nine collections, including the acquisition of Web3 studio RTFKT in late 2021. Post-acquisition, Nike released six collections under RTFKT and established its Web3 platform, ".SWOOSH," operated by the in-house team Nike Virtual Studios.
The platform has successfully launched two sneaker NFT collections and an identity NFT collection. The study underscores the pivotal role of sportswear brands in shaping the evolving landscape of fashion NFTs.
Puma secures the third position in the fashion NFT rankings, boasting six collections that feature both solo releases and collaborations. Notably, their collaboration with the NFT project Gutter Cat Gang and basketball player LaMelo Ball resulted in a distinctive redeemable sneaker collection.