CT CONTENT TRENDS

CT content evolution is funny to watch because every few months we see a viral content format that everyone starts copying.

In 2025 it was threads starting with "be person xyz", which used to get millions of views and were pioneered by the late @PixOnChain.

Now it's relatable videos. @0xleegenz started getting millions of views and now half my timeline is doing the same.

In 2023 I did something similar with threads.

From my experience, this greatly benefits the people who start the format. Pix saw tremendous growth, and for me the 2023 era also had my biggest growth rate.

People who copy the concept can still rake in a lot of views, but you have to be careful because people get tired of it quickly.

When your whole timeline is filled with slop "be person xyz" threads, it starts to get annoying. Same with slop videos.

That's why the success of a new content format often leads to its own downfall.

Everyone starts doing it, which leads to oversaturation.

That's why you should never lean too much into it (unless you started it and it's your signature content)