Follow these 13 marketing ideas to create a strong foundation for your business

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22 Apr 2022
207


Creating a successful marketing strategy doesn’t have to be expensive. All it takes is some effort, creativity, and time. These suggestions should get you started. Why spend a lot of money on your marketing when you can think of creative ways to create a killer marketing plan? Simple and inexpensive strategies are not uncommon, but they do not emerge from anywhere.

1. Define your end goal.

It’s virtually impossible to start a trip without knowing where you’re going, and you must first establish your marketing and business objectives before you can succeed.

Do you feel a connection with your target market on social media? What methods are you considering to increase the number of people who follow you? How will you promote your website and get traffic for it? A well-defined strategy that focuses on converting leads or prospects into customers is required.

What are your ideal goals for the next six months? Two years? Five years? When you have a goal in mind, key metrics such as conversion rates, revenue per visitor and cost per acquisition can be used to evaluate the effectiveness of your marketing strategy.

2. Determine your target market.

What impact can you have without identifying your audience? Customers are critical to the success of any business, no matter how excellent a marketing strategy, product, or service you have. But who exactly are these people?

You must determine your target customer so that you may design your marketing approach to fit their requirements. But how can you identify your target audience? Here are three suggestions to get you started:

  1. You must first discover the essential demographics of your target prospects, such as their gender, age, and location.
  2. Learn how to connect with your audience by evaluating their personalities and/or consumer behaviors.
  3. After conducting your study, devise a message for your brand.


Here are some things to consider if you need help fine-tuning your target audience and determining their requirements so that your product or service meets their needs.

3. Find Keywords that will Convert

Keyword research is an essential component of any digital marketing plan. You must figure out the keywords that best describe your company and which keywords your target audience will use to locate you online. These terms are critical to your startup marketing approach, and they’ll be used across several platforms, including your website, blogs, social media sites, and advertising.

4. Create KPIs and measures.

Only by monitoring your key performance indicators and core statistics can you tell whether your marketing campaign is working. You’ll have something to compare future growth or decline against if you start keeping baseline measurements straightaway.

Make sure your metrics and KPIs are precise and measurable. Don’t just say you want to increase your social media following; make this specific and measurable by stating that you wish to acquire 1,000 new followers every month. Instead of simply saying you want to establish an email list, for example, you may state that you want an average click.

The metrics that define your success will vary from business to business, but you must figure them out early on and keep track of them. As your company develops and flourishes, you may wish to reconsider which KPIs and indicators are most important.

5. Establish a marketing budget.

You must first determine how much money you may devote to your marketing efforts before you can construct a strategy. Because you’re in the early stages of development, your budget is likely limited. If you run a small business, a business budget template can assist you in starting. Once you’ve determined how much money you have for marketing,

If you want to reach a younger demographic that only interacts with your product on social media, you might want to invest a significant amount of money in social media advertisements. If you find that your blog is the most effective marketing method for you, you may wish to devote more resources to expert writers.

6. Create a website and/or blog.

For nearly every company, an online presence is critical. Despite the fact that it may be determined by your target market and sector, you should probably create a company website and blog. These can be valuable resources for branding your new business as a trustworthy organization. You may either construct and maintain these yourself or hire experts to do so depending on your budget and

It’s not enough to simply produce these sites; you’ll also need someone to maintain them and provide fresh material regularly. If you have a blog, make an effort to post at the same time every week or once per month, depending on your audience.

7. Find the most suitable social media platforms for your business.

Many companies are aware of the value of inexpensive social media marketing. However, only a few recognize the significance of using the appropriate channels.

Each social media platform appeals to individuals with distinct personalities and demographics, and these audiences have varying preferences for each channel. As a result, you must decide what is most effective for your business.

  • Facebook: This is the blockchain of social networking. You’ll almost certainly discover all sorts of audience types on this platform. However, you are not in business for everyone, so you must decide where on the platform you may locate your targets and contact them.
  • Instagram is a fantastic platform for native advertising. Because the algorithm is designed to reward high-quality content, if you provide decent material, you’ll almost certainly develop a natural following of your target demographic.
  • Another fantastic social media site is Twitter. However, if you want to build and retain a huge following, you must be consistent. The ultimate aim should be to produce material that is relevant to your target audience.

It’s important to research and test each channel. You may spend a little cash on a sponsored campaign, and you’ll see results fast.

8. Build associations with important figures.

Influencers may be just as essential as your consumers. These are the people your target audience watches on YouTube, for example, or radio and TV hosts.

Send emails to potential influencers, ask them for referrals, and offer them freebies or services if possible. One mention from these prominent individuals may raise brand recognition while also launching your business from scratch into a respectable and legitimate entity. Make sure you’re working with the proper influencers to optimize the results of your campaign.

9. Create ads that appeal to people’s emotions.

In advertising, emotion frequently trumps logic. Consumers make purchasing decisions based not just on facts and data, but also on emotions.

How can a firm use emotional material to connect with its target audience?

  • Happiness: User engagement may be increased by positive content that creates a feeling of smiling, laughing, and generally happy consumers. Coca-Cola is an example of a business that has used emotive content to connect with customers. Its commercials include images of people who are joyful and have phrases such as “open happiness” and “taste the emotion.”
  • Fear/surprise: Fear is our instinct, which activates reactions in the presence of dangers and improves our chances of survival. It generates a feeling of urgency, prompting us to take action or make a change. To prevent cigarette smoking and drunk driving, PSAs frequently employ fear tactics. Make careful not to upset customers with this technique; if you
  • Anger: Although anger is a negative feeling, it may motivate individuals to action. You should strive to develop advertisements that encourage your target audience to ask pertinent questions, and occasionally anger is an important component of this. However, aim for this response only when required and appropriate.


10. Build a referral network.

Word-of-mouth advertising is one of the most powerful forms of marketing, especially for small firms. Since consumers make decisions based on their trust and credibility, you may benefit from their network to obtain recommendations.

A referral is a two-step procedure. You must first provide excellent outcomes for clients to receive a recommendation. In addition to providing a quality product or service, be open and communicative with customers throughout the process of doing business with you.
The second step is to request comments. Transparency is critical, especially for startups, and even if something goes wrong.

11. Maintain a consistent brand and message across all campaigns.

You may believe that consistency and discipline in messaging are only important for the largest businesses, but the importance of consistency in startups’ branding and message cannot be overstated. While your company will go through many modifications over time, it’s critical to maintain consistency in your real brand image and communication, as it gives customers trust in your service and credibility.

12. Measure your results.

The best approach to assess the success or failure of your marketing campaign is to keep track of its outcomes over time. Are your clientele responding positively or negatively to your company? Is there a lot of traffic on your website, and is it converting? What kind of return are you getting from Instagram posts versus Facebook status updates? Examine how effective your

The frequency with which you track your results will vary by metric. You may need to check some metrics every day (such as website visits, total number of leads, and leads and visits per channel), whereas other metrics might be tracked weekly or monthly (such as new vs. returning visitors, CTRs, and cost per acquisition).

Don’t be scared to modify your marketing plan if the data shows you need to do so. Your marketing plan should grow with your company’s needs.

13. Assemble the right team.

Every company’s success relies on a variety of talents and skills, but collaboration takes it to the next level. You’ll need the appropriate team to create an effective marketing strategy. Consider these factors while you decide whether to hire full-time workers or engage a professional marketing team on a contract basis:

  • Determine the responsibilities you’ll need to accomplish your ultimate objectives.
  • Determine whether you’ll need people on a contract or full-time basis.
  • Examine each applicant’s skills, accomplishments, and expertise.
  • Conduct regular team evaluations.


Because startup resources are restricted, following these ideas may be difficult, so explore other options. Is your partner a social media specialist? Do you have an intern that is a coding genius? Use the tools at your disposal to gradually increase your staff.

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24 Comments

B
MBA ChitChat
Good ideas ! :)
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