40 effective types of marketing to boost your business

Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

Content marketing
Social media marketing
Search engine marketing
Mobile marketing
Email marketing
Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

Content marketing
Social media marketing
Search engine marketing
Mobile marketing
Email marketing
Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

Content marketing
Social media marketing
Search engine marketing
Mobile marketing
Email marketing
Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

Content marketing
Social media marketing
Search engine marketing
Mobile marketing
Email marketing
Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

Content marketing
Social media marketing
Search engine marketing
Mobile marketing
Email marketing
Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

Content marketing
Social media marketing
Search engine marketing
Mobile marketing
Email marketing
Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating Thanks to new technologies and the progress of creative thought, the field of marketing is rapidly evolving—and the types of marketing businesses can use only multiplies with each passing year. From deciding to create a website of your own to building a social media following, you can promote your product or service in countless ways.

With that in mind, this list highlights all the different marketing types available to you. Here, you’ll read about 40 common promotional strategies and how they grow your business.

As you scroll, note any methods you’d like to try. Then, think about the types you want to prioritize and develop a plan to integrate them into your existing marketing strategy.

Start building your online presence with Wix.

Types of marketing

01. Digital marketing

Digital marketing doesn’t refer to any one internet marketing strategy—rather, it’s a broad term encompassing strategic marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital mass marketing tactic to target customers in new and interesting ways.

As you continue reading, you’ll notice that most marketing types covered in this article are digital. These include:

Content marketing
Social media marketing
Search engine marketing
Mobile marketing
Email marketing
Online advertising

02. Outbound marketing

Outbound marketing is a type of marketing that involves chasing after customers rather than organically attracting them. This method was especially common before digital marketing became a common practice, as it involves primarily using cold calls, print ads and TV commercials to attract customers.

Still, outbound marketing remains a common digital marketing practice today. For instance, email blasts, or mass email campaigns sent to a vast subscriber list continue to be a popular promotional tactic.

Outbound marketing often faces criticism because it pushes your message to the general public, including people who may not be interested in your product or service. That said, outbound marketing can be used strategically if you carefully consider your company’s goals, target audience and KPIs.

03. Inbound marketing

Inbound marketing is an umbrella term that encompasses nearly all marketing types. So, what makes a particular marketing strategy inbound? That’s determined less by the specific method and more by the overarching technique.

As an inbound marketer, your job is to help consumers make informed decisions. Instead of running after customers, you’ll offer helpful resources and tips that ultimately reveal why your product solves their problems. You can provide valuable blog content, make yourself available via email and live chat, and continue to offer support even after making a sale.

Inbound marketing employs a very different strategy from its outbound counterpart, as discussed above. Over the past few years, it’s become the more popular of the two among modern-day marketers, since its nuanced approach leaves consumers happy and builds lifetime loyalty.

One of the most common inbound marketing methods is content marketing, which you’ll read more about below.

04. Content marketing

You’ve probably noticed the increasing amount of company blogs as you browse the web. In fact, many Google search results actually come from business-run blogs.
But why do so many companies create a blog (with a blog maker) for their business? For that matter, what does blogging even have to do with small business marketing?

Blogging is crucial for content marketing—one of the most effective marketing strategies out there. Arguably the most important inbound marketing type, content marketing is an essential part of any business’s toolkit.

As a whole, content marketing involves creating