Youtube's New CEO
Neal Mohan is a well-known name in the tech industry and was the Chief Product Officer at YouTube before becoming CEO on Thursday.
Since joining the company, he has been instrumental in shaping the growth and success of the platform. Prior to that, he served as Senior Vice President of Display and Video Ads at Google, where he played a key role in the development of AdSense and DoubleClick, two of the company's most successful products.
Mohan earned a bachelor's degree in computer science from Stanford University in 1996, where he was an Arjay Miller Scholar (top 10 percent of students by GPA). He later received an MBA from Stanford Business School in 2005.
Mohan's business journey began in 1996 with Accenture (then known as Andersen Consulting). He later joined a startup called NetGravity, which was later acquired by internet advertising company DoubleClick. DoubleClick was acquired by Google in 2007 for US$3.1 billion.
It quickly rose to the top of Google. Mohan played a pivotal role in the development of AdSense, a program that allows website owners to display Google ads and earn revenue based on clicks or impressions. AdSense is now one of the most successful advertising platforms in the world.
According to a Business Insider report, Mohan was offered a lucrative position at Twitter for his product expertise, but Google offered him over $100 million in bonuses during that time to keep him at the company.
Mohan moved to the YouTube team in 2015. At the time, YouTube was facing stiff competition from other video sharing platforms and needed to find ways to attract more users and generate more revenue. Mohan quickly hit the ground running and has overseen many major initiatives over the years that have helped YouTube become the giant it is today.
Under Mohan's leadership, YouTube has launched a number of successful products and features, including YouTube Music, YouTube TV, YouTube Premium and YouTube Shorts. He also helped YouTube improve its recommendation algorithms, which are now responsible for driving the majority of the platform's watch time.
One of Mohan's most important contributions to YouTube is his focus on monetizing content creators. Worked to develop new revenue streams for creators, such as Super Chat, Super Tags, and channel memberships. It has also helped creators get more value from their content by improving ad targeting and providing them with better analytics.
Mohan is known for his ability to bring people together and collaborate across teams. He has a talent for spotting trends and identifying new opportunities and is not afraid to take risks. His leadership has helped YouTube stay ahead of its competitors and continue to grow. Mohan currently sits on the boards of personal styling service Stich Fix and gene testing company 23andMe.
