As a Marketer, try to leverage your consideration on questions like;

- What are people saying about your brand, product and services?

- What do they like and dislike about it?

- Why is my audience following you?

- What else are they talking about online?

With this in mind, you're able to track the pain points of your audience and make sure you have a good social listening skill.


Try to understand the customers' perspective and focus on solving their problems rather than gaining from them.