As an inspired digital Marketer, I try to accomplish common social media goals such as;
- Building brand awareness 
- Managing branch reputation
- Sales and lead generation 
- Increasing community engagements
- Increasing web traffic
- Gaining customer and competitive insights 

For this to happen, I make sure I understand my target audience. They are the group of people most likely to purchase or patronize my company's products. 

I make sure I create massive awareness for traction.