Web3 publishing is not about hype.
It’s about incentive design.
Instead of extracting value from creators, newer platforms are experimenting with aligning creators and infrastructure economically.
Platforms like Bulb are exploring models where:
• Creators earn directly from participation
• Engagement carries economic weight
• Early contributors share ecosystem upside
• Value flows to the edges, not just the center
It’s early.
It’s imperfect.
But, it solves a real problem: misaligned incentives.