Benefits of social media marketing;

- Increase brand awareness (how familiar people are with a particular product)
- Target new customers
- Build stronger relationship with existing customers.
- Dive traffic to your website.
- Generate leads(lead is a potential customer).
- Gain valuable insights.
- Cost Effective


These are all backed by the pillars of social media marketing:

- Strategy
- Planning and publishing
- Listening and engagement
- Analytics and Reporting
- Paid social media