The Law of UX - 01

The Aesthetic Usability Effect is the first law of UX ( User Experience ). This law is commonly applied in our daily experience with different websites, applications etc.



This law states that a user would appreciate a design that is aesthetically pleasing as more usable. Have you been in such a scenario? Yeah maybe.



We tend to appreciate pretty designs and we would definitely go back to using a website with nice gradients and colour combinations and we would definitely assume that it's the best.



Why do we perceive aesthetically pleasing designs as usable? Here are the reasons;

• Such designs create a good impression on our brains and this has a way of affecting the judgement f a user and making Him/Her feel the design is more usable.
• When a design is aesthetically pleasing, users tend to ignore minor usability issues, just because it has a pretty design.
• A pretty website has a way of masking errors and appealing perfect.

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