27 Jan 2023

"Sator is expected to reshape the Internet-led television media ecosystem based on blockchain technology, and build a distributed television media ecosystem that benefits everyone on the basis of incentives."

Inherent form of the traditional Internet

The traditional Internet ecology is a one-way revenue model system fee dominated by a centralized model. In this system, the platform is the strongest existence, and he also establish a series of mechanisms to further increase his income.

The TV media platform is one of the best entertainment methods for most people. Chasing dramas, variety shows, and many film and television entertainment programs emerge in an endless stream. This also makes the TV media platform the second largest gathering place after social platform.

The current Internet TV media platform will open part of the video resources to users for free. Of course, as an ordinary user, you need to watch the video content you need to watch after watching the advertisement. Even a few minutes of advertisements further affect the experience. Similarly, you need to pay or purchase the membership rights of the platform to watch some content that is more popular. The final revenue flow is owned by most platforms and a small number of publishers or creators. Even the platform can decide whether the account is eligible to watch platform video content.

Generally speaking, in the TV media platform, users contribute time, attention + consumption of rights and interests, obtain the right to watch their favorite videos to satisfy their own perception, and at the same time obtain rights through consumption. Content creators and publishers only receive a small part of the overall revenue, while the centralized platform receives the majority of the revenue.

In fact, users have contributed a lot of attention to the platform, allowing the platform to have a large amount of traffic IP to attract third parties such as advertisers to put on consumption, and creators continue to contribute content to the platform to further attract users. However, in the decades of the development of the Internet, our current mindset has been formed, and the vast majority of users accept this unfair model.

As a decentralized distributed network, blockchain is based on the incentives of the token economy and is expected to reshape the traditional Internet platform model from the root.

Sator, using blockchain technology to reshape the TV media ecosystem

Sator is a distributed broadcasting and TV solution based on blockchain. Sator has built a distribution ecology based on streaming video content. Every role in the ecology will be a vested interest while contributing to the ecology. Based on the ecological token SAO, an incentive and spontaneous value content network has been constructed.

Sator ecosystem itself has three main roles, one is the audience to watch the video, and the other is the content provider, including the publisher, producer, and advertisers-based third-party roles.


Compared with traditional Internet platforms, Sator gives users incentives in the form of SAO tokens for their contributions.

Of course, as a user, you also need to store a certain amount of SAO tokens in your account, because the amount of rewards you get for participating in content interaction also depends on the amount of SAO tokens you deposit in your account.

Content provider

Content providers in traditional television media are platform-led and their rights and interests may be further exploited by platform parties. In Sator, the content provider directly faces the user, and Sator does not participate in any decision-making after the platform is built. Any content provider needs to lock a certain amount of SAO tokens before deciding to launch the video content. That is to say, the more SAO tokens locked, the more you issue content.

These locked tokens will also serve as incentives for users to participate in content interaction. Users on the Sator platform are more inclined to participate in activities based on incentives. While watching the video content they are accustomed to, they can further interact and help to spread the content. The continuous interaction of users will also further attract other users to become audiences. A certain fan base will further attract the participation of third-party players such as advertisers.

Similarly, for many content providers, it is also possible to issue NFT assets based on works to obtain operating and marketing funds. After continuous dissemination in the traditional film and television field, an industry periphery based on this culture has also been formed.

Advertiser-based third parties

On the Sator platform, there are a lot of popular content, and a large number of users watch amazing content to obtain incentives, which is also favored by many advertisers. Therefore, advertisers can cooperate with high-quality content to gain exposure.

When users click and watch advertisements, they will be rewarded with SAO tokens, which will further promote the enthusiasm of users to watch advertisements.

Content publishers, based on the Sator platform, will completely control the paid resources by themselves instead of being deducted by the traditional centralized platform. By constructing SAO incentives, users will be further allowed to actively participate in the interaction of content, and further play a role.

Advertisers have also improved the inefficiency and high cost disadvantages of traditional advertising platforms, promoted users' enthusiasm for viewing advertisements through incentives, and formed a positive business ecology.

Write & Read to Earn with BULB

Learn More

Enjoy this blog? Subscribe to CapitalThink


No comments yet.
Most relevant comments are displayed, so some may have been filtered out.