How Elon Musk’s Plan to Scrap the Block Feature on X

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20 Aug 2023
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Elon Musk, the billionaire entrepreneur and owner of X, the social media platform formerly known as Twitter, has announced that he will eliminate the block feature from the app, except for direct messages.

The block feature allows users to prevent specific accounts from contacting them, seeing their posts, or following them. Musk said that the feature “makes no sense” and suggested that users should use the mute feature instead, which hides an account’s tweets from their timeline without notifying them.

Musk’s decision has sparked a lot of backlash from users who rely on the block feature to protect themselves from online harassment, bullying, and stalking. Many users have expressed their concerns and dissatisfaction with the move, saying that it will compromise their safety and privacy on X. Some users have also accused Musk of being insensitive to the needs and preferences of his diverse and global user base.


Why did Musk decide to remove the block feature? 🤔


Musk did not give a clear explanation for his decision to remove the block feature, but some possible reasons have been speculated by observers and analysts. Here are some of them:

  • Musk is unhappy with his own reach on X. According to a report by Platformer, Musk was frustrated when he found out that US President Joe Biden had more impressions for a tweet about the Super Bowl than he did for his own tweet. Musk reportedly blamed this on the fact that many users had blocked his account, which affected how the recommendation algorithm treated his posts. Musk then ordered X to change the algorithm so that blocks would not suppress the impact of large accounts.
  • Musk wants to promote free speech and engagement on X. Musk has described himself as a “free speech absolutist” and has often clashed with regulators and critics over his controversial and provocative tweets. Musk may believe that removing the block feature will encourage more open and honest dialogue on X, as well as increase user activity and retention. He may also think that blocking is a form of censorship or silencing that goes against his vision for X.
  • Musk is catering to his allies and supporters on the online right. Musk has been cultivating a close relationship with the online right, especially after he bought X last year and rebranded it as a platform for “creators”. Many of the accounts that Musk interacts with or endorses on X belong to people who are often blocked by other users for their views or behavior. Musk may want to protect these accounts from being blocked and give them more exposure and influence on X.
  • Musk is trying to avoid advertising issues on X. Some users block accounts when they see their ads in their feeds, which reduces the reach and revenue of paying advertisers. This may be a problem for X, especially as mainstream marketers stay away from the platform due to its reputation and content moderation issues. Musk may want to prevent users from blocking ads and ensure that advertisers get their money’s worth on X.


What are the implications of removing the block feature? 😱


Removing the block feature from X may have significant implications for both users and the platform itself. Here are some of them:

  • Users may face more harassment and abuse on X. The block feature is a vital tool for many users who want to avoid unwanted or harmful interactions on X. Without it, users may be exposed to more hate speech, threats, spam, or trolling from accounts that they do not wish to see or engage with. Users may also feel less safe and comfortable on X, knowing that they cannot block anyone who bothers them or violates their boundaries.
  • Users may lose control and choice over their X experience. The block feature gives users some degree of control and choice over who they interact with and what they see on X. Without it, users may feel powerless and frustrated by having to deal with accounts that they do not like or agree with. Users may also feel that their preferences and needs are not respected or valued by X, especially if they are part of marginalized or vulnerable groups.
  • Users may leave or use X less frequently. Removing the block feature may cause some users to leave or use X less frequently, as they may find it less enjoyable or useful. Users may seek alternative platforms that offer more protection and customization options, such as Instagram or TikTok. Users may also reduce their activity or engagement on X, as they may be discouraged or deterred by the negative or unwanted content that they encounter.
  • X may face legal and regulatory challenges. Removing the block feature may bring X into conflict with some legal and regulatory guidelines that require social media platforms to provide mechanisms for blocking abusive or harmful content and users. For example, Apple’s App Store and Google’s Play Store both have policies that mandate apps with user-generated content to have the ability to block abusive users. X may risk being removed or banned from these platforms if it does not comply with these policies.


What are the alternatives to the block feature? 🤷


Musk has suggested that users should use the mute feature instead of the block feature, which screens a user from seeing specified accounts but does not alert the other account to the action.

However, the mute feature has some limitations and drawbacks compared to the block feature. For example, the mute feature does not prevent an account from contacting, following, or mentioning a user, or seeing their posts. The mute feature also does not apply to search results or conversations, where muted accounts may still be visible.

Some users have proposed other alternatives to the block feature, such as:

  • Report feature. Users can report accounts that violate X’s rules or terms of service, which may result in their suspension or removal from the platform. However, this may not be effective or efficient, as X may not act on every report or may take a long time to do so.
  • Filter feature. Users can filter out certain words, phrases, usernames, emojis, or hashtags from their notifications and timeline, which may reduce their exposure to unwanted or offensive content. However, this may not be comprehensive or accurate, as some content may slip through the filters or some filters may block relevant or useful content.
  • Private feature. Users can make their accounts private, which means that only their approved followers can see their posts and contact them. However, this may limit their reach and engagement on X, as well as their access to other content and users on the platform.


What are your thoughts on Musk’s decision? 💬


Musk’s decision to remove the block feature from X has sparked a lot of debate and controversy among users and observers. Some people support Musk’s decision, saying that it will promote free speech and diversity of opinions on X, as well as prevent users from creating echo chambers or bubbles. Others oppose Musk’s decision, saying that it will endanger users’ safety and privacy on X, as well as infringe on their rights and autonomy.

What do you think about Musk’s decision? Do you agree or disagree with him? How do you use the block feature on X? How will removing it affect your X experience? Share your thoughts and opinions with us in the comments below!

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