Storytelling With Data

3 Oct 2022

Storytelling with data is the medium data analyst uncover insights and make meaningful narrative or story around your data to their targetted audience.  
Storytelling with data is the combination of numbers and language to create storytelling with data.

The art of storytelling makes things more relatable, vivid, and memorable. So,It is a critical skill as a data analyst to build a connection between your data and the audience you’re sharing it with, storytelling is a critical skill.

The idea of data analysis, its to simply present your findings, in a context and build a meaningful narrative around your data; a narrative that is inline with your audience and speaks their language. Only then can you get buy-in from customers, management and stakeholders,  and make sure that your findings turn into actions and solutions.

Guides For Storytelling With Data

  1. Understand the importance of context and audience
  2. Understand the context
  3. Construct a compelling narative
  4. Determine the appropriate type of graph for your situation
  5. Recognize and eliminate the clutter clouding your information
  6. Direct your audience's attention to the most important parts of your data
  7. data visualization
  8. Tell your Data story.


[1] BULB, 'Write to Earn. Read to Earn' (online, 2022) <>

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