Social Tokens

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7 May 2025

210

With Web3's rise, a new digital economy is emerging, centered on SocialFi.

This trend combines social networking with decentralized finance, letting users and creators own their online presence.

Social tokens are a key feature, marking a new creator economy where fans directly support creators and share their success earning points and tokens.

Let's explore how social tokens transform the content creator and why this movement is gaining momentum.

Centralized Social Media Falls Short

Traditional social media platforms typically control the relationship between creators and their fans. For example, platforms like YouTube and Instagram establish the rules and guidelines that both parties must follow, often limiting the creative freedom and interaction possibilities.

Additionally, they take a substantial cut of the creators' earnings—YouTube, for instance, takes around 45% of ad revenue generated by videos, reducing the revenue creators ultimately receive from their work.

How Much Do YouTubers Make Per View? Full Breakdown (2025) | Podcastle

Beyond financial aspects, these platforms also maintain ownership of all user data, which can restrict creators' ability to build direct and meaningful connections with their audience outside the platform.

Kickstarter Fees: A Comprehensive Guide for Creators | Kickstarter Staff

Crowdfunding sites like Kickstarter and Patreon help creators raise funds but charge high fees. Kickstarter takes about 5% plus payment processing, limiting how funds are used or campaigns managed, restricting creators' control and earnings.

The Social Token

More and more artists, musicians, writers, gamers, and social media influencers are building their careers online with their fans, bypassing traditional intermediaries like record labels, publishers, or studios.

Still, despite the availability of that freedom on popular platforms such as YouTube, Patreon, or Instagram, creators often face significant challenges.

These include high transaction fees that reduce their earnings and a lack of control over their content and data. This is where social tokens are taking the next step in their evolution.

Social tokens are flipping the script. These digital tokens, issued by platforms like BULB, give user direct access to unique experiences like for example their NFTs BULBmojis, content, or even a say in creative decisions.

Social Tokens for Creators Explained | a16z

In the YouTube video "Social Tokens for Creators Explained," Chris Dickson from a16z and Kevin Chou explain how social tokens on platforms like Rally let creators launch tokens to enhance fan engagement.

What Is SocialFi? A Beginner's Guide. | coindesk.com

All is SocialFi, which merges social networks with decentralized finance to create financial incentives that help creators and fans earn and engage together.

With social tokens, fans become true stakeholders, not just followers or subscribers.

💡BULB Is Taking The Lead

On SOLANA, BULB holds the torch for its constantly growing community and Team Development.

Let's take @BULB Official as an example. Social tokens are a type of cryptocurrency that represents ownership, access, or influence within a creator's community.

This platform, built on SOLANA, encourages active participation from all users, creating a thriving ecosystem where both creators and supporters benefit.

Through this innovative model, BULB tokens serve as a currency and a means to build relationships, grow communities, and foster creativity in a mutually rewarding environment.

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Community Growing "NEW BULB Influencers"

BULB tokens can be bought, sold, or earned by engaging with creators on the platform.

By sharing your original content— artwork, videos, music, writing, or any form of creative expression—you can earn BULB tokens as a reward for your contributions.

🫵 If you are part of the BULB community, you are part of the future of Social on SOLANA.

Whether you support others or express yourself as a creator, there are numerous ways to earn and use BULB tokens within the platform's vibrant ecosystem.

Other Examples of Social Tokens

Grape Protocol: Anyone can launch a community token to manage private groups on Discord or Telegram—perfect for creators building tight-knit fan clubs.

Audius: A decentralized music streaming platform on Solana where artists can issue tokens and engage directly with fans.

Social tokens aren't just about new ways to earn — they're about building stronger, more meaningful relationships between creators and fans. In this SocialFi model:

Fans feel invested in a creator's success.
Creators have more control over their work and earnings.
Communities move from passive audiences to active participants.

Solana's speed, affordability, and developer focus make it the ideal foundation for this new wave of creator-driven economies.

Rewriting Social Media

Social tokens turn creators into mini-economies, offering rewards for loyalty, engagement, and passion beyond simple likes or follower counts.

Solana's platform supports this new model, especially for creators looking to connect with their audiences innovatively while maintaining greater control over their creativity.