Get to know a Brazilian company that is using blockchain to change the ticketing game
Have you ever been super excited for a concert, only to find out your ticket was fake? Or maybe you missed out on an event because tickets sold out too fast, and the only ones left were being resold at crazy prices? Well, a household name in Brazil's event scene is on a mission to make those frustrations a thing of the past, thanks to the blockchain.
Sympla, a big player in the event ticketing game, has made a bold move by embracing blockchain tech and non-fungible tokens (NFTs) to shake up the way tickets are sold, stored, and experienced by users.
What's blockchain, and why should you care?
Imagine a world where every ticket you buy is as unique as a snowflake, impossible to fake, and easy to check. That's the promise of blockchain for the ticket world. It's like a big ledger that keeps track of everything securely and transparently. No more scams, no more fakes.
Blockchain can fix the big problems in selling tickets:
- Fake Tickets
- Unregulated Secondary Market Resales
- Scams
- Extra Costs from Middlemen
- Slow Processes
Sympla's game-changing move
By teaming up with the Brazilian startup LUMX, Sympla isn't just tweaking how tickets are sold; they're reimagining the entire experience. They use the Polygon blockchain and NFTs to issue, store, and track all the tickets sold on their platform. Now, when you buy a ticket with them, it's not just a ticket; it's a digital token, a unique piece of the event puzzle that's exclusively yours.
Like that, Sympla is leading the charge towards a more secure and efficient method compared to the current standards.
Blockchain that doesn't look like blockchain
The Future of Money channel recently published an interview with Roberto Mameli, the CTO of Sympla. One of the most interesting points he talked about was the need for this technology to move beyond the gaming and cryptocurrency niche to become a global solution, as its adoption brings many more benefits than people imagine.
Besides security, this type of tokenization opens doors to many possibilities, such as creating personalized event experiences and offering exclusive rewards to participants. Not only this enriches the user experience but also provides event organizers with new ways to engage and retain their audience.
"You're going to see a lot more Sympla events where tickets will be tokenized. I think it's going to be really cool because, again, we don't want to teach consumers what blockchain or tokenization is. We want to show the value of tokenization for customers to enjoy." - Roberto Mameli
What's Next?
While Sympla's current use of the tech is purely functional, they're also dreaming up a future where your tickets could become more. They could be digital treasures, proof of your adventures, and a way to get special perks from event organizers.
Back in the day, tickets were collectible and decorative items, often kept as souvenirs of unforgettable events. Sympla is tapping into that nostalgia by transforming tickets into NFTs. This move isn't just about nostalgia; it's about rekindling that emotional bond with events in a modern way. By doing so, tickets become more than just access passes—they evolve into secure, exclusive digital assets that you can collect, share, or trade.
And with plans for a safe, peer-to-peer resale system, your ticket could find a new home if you can't make it to the show, no scalpers involved.
Sympla is also ambitiously reimagining the future of event participation with plans to develop a platform that transcends the traditional constraints of time and location. Their vision involves crafting a virtual environment where attendees can engage with events in real-time, irrespective of physical presence. This approach aims to redefine how we experience gatherings, making them more accessible and immersive.
Sure, diving into blockchain is no small feat. There are technical mountains to climb and legal hoops to jump through. But Sympla is all in, focused on making your event experiences better, one digital step at a time.
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A penny for your thoughts
So, how do you feel about bringing blockchain into event experiences? Excited? Skeptical? Do you think Sympla's plans make sense? I would love to read your opinions about it ;)
