Telegram or Discord: Which is Better for Crypto Community?

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2 Aug 2023

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If you are interested in the world of cryptocurrencies, you might have heard of Telegram and Discord. These are two popular platforms that allow users to communicate and collaborate with each other on various topics related to crypto.

But which one is better for building and growing a crypto community? What are the pros and cons of each platform? And how can you use them effectively to engage with your audience and promote your project?

In this article, I will compare Telegram and Discord in terms of their features, user experience, and community dynamics. I will also provide some tips and best practices on how to use these platforms for crypto community management. Let’s get started!

What are Telegram and Discord?

Telegram and Discord are both messaging and communication platforms that have been adopted by many communities, including those in the Web3 and cryptocurrency space. While both platforms have their own unique features and strengths, there are also some notable differences in how these communities use and interact on each platform.

Telegram is a free platform with its focus on instant messaging, communication, group messaging, and internet calls. It was launched by Russian-born brothers Pavel and Nikolai Durov in 2013, and has since grown to have over 550 million monthly active users. Telegram is known for its end-to-end encryption and self-destructing messages, which make it a popular choice for users who value privacy and security.

Telegram also supports the sharing of large files up to 2 GB, which can be useful for sending videos, gifs, pictures, and even executable files. Telegram groups are typically organized around specific topics or interests, and are usually moderated by a small group of administrators. Telegram also supports channels for one-way broadcasting, where users can subscribe to receive updates and news from various sources.

Discord

Discord is a modern text and voice chat app that was founded in 2015 by Jason Citron and Stan Vishnevskiy. It was initially built for gamers, but has since expanded to cater to various communities and interests. Discord has more than 150 million monthly active users, and offers crystal-clear voice communications, as well as video calls and screen sharing.

Discord servers are more like online communities or forums, with multiple channels dedicated to different topics. Users can join or create servers based on their preferences, and customize them with various roles, permissions, bots, emojis, stickers, and more. Discord also has a premium plan called Nitro, which gives users access to additional features such as animated avatars, custom tags, boosted servers, and more.

How are Telegram and Discord different?

One of the main differences between Telegram and Discord is the level of anonymity and privacy that each platform provides. Telegram allows users to remain anonymous by using usernames instead of phone numbers, and also offers secret chat servers with an in-built option to send self-destructing messages.

Discord, on the other hand, does not have end-to-end encryption or self-destructive messaging, and requires users to verify their email addresses before joining servers. Discord also has no clear policy on protecting users’ data and privacy, which may raise some concerns for crypto enthusiasts who value these aspects.

Another difference between Telegram and Discord is the way that communities are organized and moderated. Telegram groups are simpler and more linear, with a single chat stream where users can send messages, stickers, gifs, polls, etc. Telegram groups can have up to 200,000 members, but they can be hard to manage and moderate as they grow larger. But, Telegram has also added the new feature of topics in the groups now.

Discord servers are more complex and hierarchical, with multiple channels that can be categorized based on specific functions or topics. Discord servers can have up to 500,000 members, but they also allow for more flexibility and control in setting up roles, permissions, bots, etc.

How do crypto communities use Telegram and Discord?

In terms of the crypto communities, Telegram is more frequently used as a way to share news, analysis, updates on different projects. Many crypto projects have their own official Telegram channels where they announce important information or events to their followers.

Telegram is also used by traders and investors who want to get quick insights or tips from experts or influencers in the crypto space.
Discord is more used as a social platform where people can discuss and share their thoughts on different topics related to crypto. Many crypto projects have their own official Discord servers where they invite their supporters to join and interact with them. Discord is also used by developers and enthusiasts who want to learn more about the technical aspects of crypto or contribute to the development of various projects.

Which platform is better for crypto community management?

There is no definitive answer to which platform is better for crypto community management, as it depends on various factors such as the size, goals, and preferences of your community. However, here are some general tips and best practices that can help you decide which platform to use or how to use them effectively:

Use Telegram if you want to reach a larger and more diverse audience, as it has more users and is more popular in the crypto space. Telegram is also good for sharing quick updates, news, or announcements to your followers, as well as getting feedback or insights from them.
Use Discord if you want to build a more engaged and loyal community, as it allows for more interaction and collaboration among your members. Discord is also good for creating a more organized and structured environment for your community, as well as providing more features and customization options.
Use both platforms if you want to leverage the strengths of each platform and cater to different segments of your community. For example, you can use Telegram for broadcasting important information or events, and use Discord for hosting discussions or activities. You can also cross-promote your platforms and encourage your members to join both.

Whichever platform you use, make sure to follow some basic community management principles, such as:

Define your community’s purpose, vision, and values, and communicate them clearly to your members.
Establish clear rules and guidelines for your community, and enforce them consistently and fairly.
Provide value and quality content to your community, and avoid spamming or shilling.
Engage with your community regularly, and respond to their questions, feedback, or suggestions.
Encourage your community to participate and contribute to your project or cause, and reward them for their efforts.
Monitor and measure your community’s performance, and seek ways to improve it.

Conclusion

Telegram and Discord are two powerful platforms that can help you create and grow a crypto community. Each platform has its own advantages and disadvantages, and you should choose the one that suits your needs and goals best.

You can also use both platforms in combination to maximize your reach and engagement. The most important thing is to provide value and quality content to your community, and foster a positive and supportive environment for them.

I hope this article has helped you understand the differences between Telegram and Discord, and how to use them effectively for crypto community management. If you have any questions or comments, feel free to share them with us below. I would love to hear from you!

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References

(1) Crypto Community Management Apps Face-Off: Discord Vs Telegram | Blockwiz
(2) Telegram vs Discord – the Great Debate in Crypto | Echofin Blog
(3) Crypto Community Management – Why Discord Is The New Telegram | Crowdcreate.us
(4) Telegram Vs Discord - Which one is best for NFT Community Building | Coinideology
(5) Discord vs Telegram: Group Conversations Made Private | Brosix
(6) Here's how much the crypto world loves Discord more than Telegram | Business of Business
(7) Telegram vs Discord: How the Web3 Communities Act Differently | Social Staircase