11 Oct 2022
"When they say something is 'new and improved', how can it be improved if it's new ? What is it improving on?"

Reading the question above will make you smile at first but when you realize the weight it carries, it will make you start thinking, coupled with an inner motivation to present as much as you can a justifiable answer to this ridiculous question. This is what happened to me when I first came across it but instead of an answer, another mind-blowing question made me realize the true meaning of the first question. I had to ask myself "Is there any new product that is not an improved version of an older one?"
Now looking at this new question, and thinking critically, you will realize that it has an obvious positive answer. All new products are forged from an older products by simple manipulations performed on the older version to produce an improved product which inevitably implies that it is not out of place to refer to a new product as 'new and improved'.
Let's take a look at history of computer for instance. You will agree with me that before the advent of artificial intelligence (AI), integrated circuits (IC) were used and before the introduction of integrated circuits, vacuum tubes were used. These vacuum tubes were produced as a result of improvements performed on silicon chips and integrated circuits produced as a result of improvements performed on vacuum tubes and AI was also produced as a result of improvements performed on integrated circuits. This shows us that our new product (AI) is an improved version of an already existing product.
In a nutshell, all new products are truly ' new and improved 'because they are inventions. For a new product that is devoid of improvements to be produced, it must be created and not invented. 

This is my view on this magnificent question. Do you agree with me? If not, what do you have to say about this ridiculous question?


This is an interesting post. Sometimes I think people use the phrase "new and improved" as a marketing ploy without justifying why the "new" is indeed "better" than the old product. As a matter of fact, we seem to assume that anything new is better than the old even though this may not be the case.