The term "culture" is a general one that refers to social behavior, institutions, and norms present in human societies as well as the people that make up these groups as well as their knowledge, beliefs, and abilities. Culture is frequently said to have originated in or been influenced by a particular area or place. The diversity of cultures found in different communities is evidence that humans acquire culture through the learning processes of enculturation and socialization.
A cultural norm is a set of guidelines for behavior, attire, language, and manner in a scenario that serves as a model for expectations within a social group. It codifies acceptable behavior in society. Just as a single species might wither in the face of environmental change due to a lack of functional responses, accepting a monoculture in a social group has hazards. Therefore, bravery is valued as a typical behavior for an individual in military culture, whereas devotion to one's social group and duty are seen as virtues or useful reactions to conflict. Similar characteristics in a social group can be found in religious practice.
Reconstructing a society's cultural paradigm is referred to as cultural transformation or repositioning. Both internal and external forces that support and oppose change have an impact on cultures. Contact between societies has a direct impact on cultures.
UNESCO and other organizations make an effort to protect culture and cultural assets.