FC Barcelona And The NFTs, An Alliance To Revolutionize The World Of Football.
Originally Posted: Publish0x
The Spanish football club FC Barcelona has announced an investment of 120 million euros (132 million dollars) from two companies specializing in the financial and sports sector to promote its Barça Vision initiative, which encompasses all actions related to Web3, the NFT and the metaverse.
Investors of the Barça Vision initiative:
📌 Socios.com: Blockchain platform that allows fans to access exclusive benefits, such as voting in surveys, participating in raffles or receiving rewards. It partnered with FC Barcelona to create the $BAR Fan Token and continues to be a strategic technology partner of the club.
📌 Orpheus Media: Jaume Roures company dedicated to the production and distribution of audiovisual content. It is also a strategic technological partner of the club that contributes its knowledge and infrastructure to develop new opportunities through its channels and $BAR Fan Token.
📌 Libero Football Finance AG: Germany-based company that specializes in comprehensive support for football clubs on financing and profitability issues. It offers advice and support on all economic aspects of companies and is listed on the Regulated Market of the Frankfurt Stock Exchange.
📌 NIPA Capital B.V: Investment company based in the Netherlands that provides a unique and innovative vision in the process of accelerating the growth of companies.
These last two investors have acquired 29.5% of the ownership of Barça Vision for 120 million euros, corresponding to a part of the stake that was held by Socios.com and Orpheus Media.
Barça Vision is an innovative platform that connects FC Barcelona fans with exciting digital experiences. Taking advantage of new technologies, such as Web3, NFTs and the metaverse, Barça Vision offers fans an unprecedented experience that brings them closer to the club that many of us love. With Barça Vision, the fan can be part of a truly special community.
✔ Web3: it is the third generation of the internet, which is based on decentralization, transparency and user participation. ✔ NFTs: they are non-fungible tokens, that is, unique and unrepeatable digital assets that can be created, bought and sold on blockchain platforms. ✔ Metaverse: It is a virtual space where people can interact with each other and with the digital world in an immersive and realistic way.
Barça Vision has been created to bring emerging technologies closer to FC Barcelona fans around the world. Offering innovative products and services and creating engaging digital experiences for everyone. Its ultimate goal is to create a digital community, Barçaverse, accessible to all fans.
This club has spent some time exploring the possibilities offered by this new technology to connect with its fans, generate income and create innovative experiences. Since February 2020, the club has partnered with the Chiliz blockchain to create the $BAR Fan Token, and the club has launched several NFT collections inspired by its history, players and values. The first was "Unleash Your Passion", which consisted of 3,000 animal-themed NFTs that sold for $30 each and helped eliminate 35 million kilos of plastic from the planet. The second was "Masterpiece," a series of digital artworks that sold for more than $900,000 in total at auction and represented the spirit of the club and female empowerment.
But this is not the only club that has been interested in blockchain and NFTs, other teams such as Paris Saint-Germain, Manchester City or Atlético de Madrid have also created their own fan tokens with Chiliz or have launched NFT collections. with different platforms. However, the Catalan club has distinguished itself by its ambition and its long-term vision to make the most of the opportunities offered by this technological revolution.
With the new investment, FC Barcelona intends to consolidate its position as a leader in the digital field and expand its presence in the metaverse, planning to create its own space where fans can interact with the club, its players and other fans from all over the planet. According to the club statement, the value of Barça Vision and Barça Media could reach 1,000 million dollars and become a significant source of income.
The blockchain and NFTs are here to stay and transform the world of football. FC Barcelona has known how to anticipate and adapt to this change, demonstrating once again that it is more than a club.
👉 Buy a Barça Vision NFT: https://www.socios.com
Author's Note: The opinion expressed here is not investment advice, is provided for informational purposes only, and reflects the opinion of the author only. I do not promote, endorse or recommend any particular investment. Investments may not be right for everyone. Every investment in the market and every trade you make involves risk, so you should always do your own research before making any decision. I do not recommend investing money that you cannot afford to chair, as you could lose the entire amount invested.
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