Customer acquisition plan
What is a Customer Acquisition Plan?
Customer acquisition refers to the activities and actions that a company undertakes in order to acquire new customers. A successful customer acquisition strategy assists you in gaining new customers, retaining loyal customers, and increasing profits.
Here are some things to think about when developing a Customer Acquisition Plan:
CUSTOMER PERSONA- The first step in customer acquisition is to understand your customer base, both current and target audiences. This includes the age of the customer, where he or she stays, and where your ideal customers go to gather information ?, What do customers achieve when they use your product or service? e.t.c
KEY PERFORMANCE INDICATOR{KPI) : A key performance indicator (KPI) is a quantifiable measure of performance over time for a specific goal. KPIs provide goals for teams to strive for, milestones to track progress, and insights to help people throughout the organization make better decisions.
BUDGET - The cost of converting a potential lead into a customer is measured by Customer Acquisition Cost (CAC). The CAC of a company is the total sales and marketing costs required to acquire a new customer over a specific time period.
STRATEGIES- Here are some suggestions for your Customer Acquisition Strategy: Run giveaways and referral programs to attract more customers. Make high-quality content for your social media accounts. Optimize your website landing pages, choose the best acquisition channel, and so on.
CHANNELS- A customer acquisition channel is any location where your customers first encounter your brand, whether through social media, organic search, or a paid ad. Customer acquisition channels are how you bring in new customers. Most of these channels could be Instagram, Twitter, Facebook e.t.c.
References
[1] HelpScout, 'A Complete Guide to Customer Acquisition for Startups' (online, 2022) <https://www.helpscout.com/customer-acquisition/>
[2] Qlik, 'What is a KPI?' (online, 2022) <https://www.qlik.com/us/kpi>
[3] Hubspot, 'The Ultimate Guide to Calculating, Understanding, and Improving CAC in 2022' (online, 2022) <https://blog.hubspot.com/service/what-does-cac-stand-for>
[4] Shane Barker, 'Customer Acquisition Strategy - 9 of the best you can leverage in 2022' (online, 2022) <https://blog.hubspot.com/service/what-does-cac-stand-for>
