11 best marketing strategies to accelerate your business (+ examples)

71% of small-to-mid-sized businesses use social media for marketing. This high percentage comes as no surprise. Social media marketing is one of the most influential ways to use digital marketing to increase visibility and gain traffic to your website. More71% of small-to-mid-sized businesses use social media for marketing. This high percentage comes as no surprise. Social media marketing is one of the most influential ways to use digital marketing to increase visibility and gain traffic to your website. More so, it can be a valuable lead generation method, a sales channel, an audience insights tool and a customer service outlet.

From Instagram Reels to TikTok, your options of getting in front of new audiences are endless. Ensure you strategically choose which channels you focus most on, based on your target audience. If you aim to reach a professional audience, LinkedIn is a must for creating a company page. Social media platforms are a great way to secure first-mover advantage, a concept in marketing and business when companies are the first to market in a specific product category. The speed at which its possible to generate and distribute multimedia content on social media is ideal for this.

Video marketing is a format that is becoming more heavily favored on social media as users consume more content on their mobile devices (this marketing strategy also works well if you're focusing on mobile marketing), so consider this as an important form of content creation in your marketing strategy. This marketing strategy also allows brands to tap into the phenomenon of viral content. While not easy to achieve, it can have a dramatic impact on key marketing metrics and KPIs, such as website traffic, and brand visibility.

Social media advertising is another component that should not be overlooked. For example, advertising on Facebook can drastically increase new customers. Want to try Facebook advertising for your business? Facebook Ads by Wix directly connects to your website to set up and optimize your campaigns. Remarketing on social media channels is a highly effective way to bring people back to your website to complete a purchase.

Popular social networks for promoting a business:

Our recommended reading to improve your social media strategy:

03. Search engine optimization (SEO)

Search engines are filled with micro-moments. These are high intent instances when someone wants to learn, buy or do something. By optimizing your chances of ranking higher on search engines to show up at these instances, you're practicing search engine optimization SEO.

Search engine optimization (SEO) can be used as a core marketing strategy or a marketing tactic. In either case, a solid SEO strategy centers around making a brand’s content desirable, discoverable and accessible for web users via search engines like Google and Bing. Like inbound marketing, the most effective SEO strategies will include a great deal of audience research (typically with keyword research) and will be designed to ensure the brand has competitive visibility within the target audience.

SEO strategists tend to focus on industry specialisms and niches, such as technical SEO. Taking this approach can help brands to concentrate knowledge, utilize the most effective SEO tools, and best satisfy user intent.
Using SEO techniques, you'll direct the right kind of traffic to your site. People who find you through searches already arrive at your business website with intent. Driving traffic to your website isn't the only significant benefit. Bottom line sales also improve with SEO. In fact, 70% of online marketers say that "SEO is better than PPC advertising for generating sales."

To implement an SEO strategy, start by learning how to do keyword research the right way. After selecting which high intent keywords you're after, you can begin optimizing your content and improving your online presence to increase your search ranking and visibility.

04. Email marketing and newsletters

Recent studies show that 89% of marketers use email as the primary channel for generating leads. However, for email marketing campaigns to succeed, they need to deliver the right kind of message to your audience (no spammy "Buy now" emails). Good email marketing builds a relationship and acquires trust with readers.

You can still automate emails (check out marketing automation software) but remember to always add value. These newsletter examples show how all-sized companies can communicate uniquely and interestingly with subscribers. When you make a newsletter, conduct A/B tests to maximize performance.

When done correctly, your newsletter and email marketing strategy can create a strong ROI, improve customer retention and influence purchasing decisions.

Email marketing tips:

To build your email list, add a pop-up to your website to collect user information.
Share engaging content in your emails, such as blog posts, user-generated content and videos.
Personalize emails by adding information such as first names and customizing content based on how the user engaged with your site.

05. Influencer marketing

According to author and entrepreneur Seth Godin, "People do not buy goods and services. They buy relations, stories, and magic. These wise words sum up the power of influencer marketing. As one of the quickest growing marketing strategies, influencer marketing uses real people to speak for your brand. Another side of it, is tapping into celebrity branding - using high profile influencers or online celebrities as part of your marketing efforts.

Influencers are individuals with high following or authority on a given topic or niche. This is one of the best marketing strategies because you get to expose your products and brand to a high follower reach without spending time building the audience. More than that, the influencer you've chosen to work with can use their authority to sway potential consumers to buy. Influencer marketing is not unlike word of mouth marketing or referral marketing.

The key is to find influencers that relate to your product and align with your brand values. Don’t be afraid to start with smaller partnerships with nano and micro-influencers. Interestingly enough, often their engagement rates and conversions are much higher than the ones with massive followers.

After reading these impressive stats below, you’ll further understand the lucrative power of a good influencer marketing strategy in helping your secure greater market penetration as part of a wider mass marketing strategy:

60% of marketers report better performance with influencer content vs. their own brand content.
Over 70% of marketers agree that the quality of customers and traffic from influencer marketing is better than other forms of marketing.
Influencer marketing yields between $5.20 to $6.50 for every one dollar spent.

06. Earned media and PR

After you've launched your business and website, it's time to spread the word. Gaining positive publicity and traction from media outlets will create the buzz around your business to get the attention of the masses. Business marketing strategies within this realm come in varying forms, including TV, newspapers, radio and podcasts.

Ideally, the press and publicity you acquire are organic (unpaid), but even if you’re considering working with a paid PR agency, the ROI can prove worthy. Bill Gates himself said, “If I only had two dollars left, I would spend one dollar on PR. It's an effective way to take your marketing communication to the next level.

07. Landing pages

What is a landing page? In simple terms—a marketer's best friend. This standalone page has one clear goal which is conver71% of small-to-mid-sized businesses use social media for marketing. This high percentage comes as no surprise. Social media marketing is one of the most influential ways to use digital marketing to increase visibility and gain traffic to your website. More so, it can be a valuable lead generation method, a sales channel, an audience insights tool and a customer service outlet.

From Instagram Reels to TikTok, your options of getting in front of new audiences are endless. Ensure you strategically choose which channels you focus most on, based on your target audience. If you aim to reach a professional audience, LinkedIn is a must for creating a company page. Social media platforms are a great way to secure first-mover advantage, a concept in marketing and business when companies are the first to market in a specific product category. The speed at which its possible to generate and distribute multimedia content on social media is ideal for this.

Video marketing is a format that is becoming more heavily favored on social media as users consume more content on their mobile devices (this marketing strategy also works well if you're focusing on mobile marketing), so consider this as an important form of content creation in your marketing strategy. This marketing strategy also allows brands to tap into the phenomenon of viral content. While not easy to achieve, it can have a dramatic impact on key marketing metrics and KPIs, such as website traffic, and brand visibility.

Social media advertising is another component that should not be overlooked. For example, advertising on Facebook can drastically increase new customers. Want to try Facebook advertising for your business? Facebook Ads by Wix directly connects to your website to set up and optimize your campaigns. Remarketing on social media channels is a highly effective way to bring people back to your website to complete a purchase.

Popular social networks for promoting a business:

Our recommended reading to improve your social media strategy:

03. Search engine optimization (SEO)

Search engines are filled with micro-moments. These are high intent instances when someone wants to learn, buy or do something. By optimizing your chances of ranking higher on search engines to show up at these instances, you're practicing search engine optimization SEO.

Search engine optimization (SEO) can be used as a core marketing strategy or a marketing tactic. In either case, a solid SEO strategy centers around making a brand’s content desirable, discoverable and accessible for web users via search engines like Google and Bing. Like inbound marketing, the most effective SEO strategies will include a great deal of audience research (typically with keyword research) and will be designed to ensure the brand has competitive visibility within the target audience.

SEO strategists tend to focus on industry specialisms and niches, such as technical SEO. Taking this approach can help brands to concentrate knowledge, utilize the most effective SEO tools, and best satisfy user intent.
Using SEO techniques, you'll direct the right kind of traffic to your site. People who find you through searches already arrive at your business website with intent. Driving traffic to your website isn't the only significant benefit. Bottom line sales also improve with SEO. In fact, 70% of online marketers say that "SEO is better than PPC advertising for generating sales."

To implement an SEO strategy, start by learning how to do keyword research the right way. After selecting which high intent keywords you're after, you can begin optimizing your content and improving your online presence to increase your search ranking and visibility.

04. Email marketing and newsletters

Recent studies show that 89% of marketers use email as the primary channel for generating leads. However, for email marketing campaigns to succeed, they need to deliver the right kind of message to your audience (no spammy "Buy now" emails). Good email marketing builds a relationship and acquires trust with readers.

You can still automate emails (check out marketing automation software) but remember to always add value. These newsletter examples show how all-sized companies can communicate uniquely and interestingly with subscribers. When you make a newsletter, conduct A/B tests to maximize performance.

When done correctly, your newsletter and email marketing strategy can create a strong ROI, improve customer retention and influence purchasing decisions.

Email marketing tips:

To build your email list, add a pop-up to your website to collect user information.
Share engaging content in your emails, such as blog posts, user-generated content and videos.
Personalize emails by adding information such as first names and customizing content based on how the user engaged with your site.

05. Influencer marketing

According to author and entrepreneur Seth Godin, "People do not buy goods and services. They buy relations, stories, and magic. These wise words sum up the power of influencer marketing. As one of the quickest growing marketing strategies, influencer marketing uses real people to speak for your brand. Another side of it, is tapping into celebrity branding - using high profile influencers or online celebrities as part of your marketing efforts.

Influencers are individuals with high following or authority on a given topic or niche. This is one of the best marketing strategies because you get to expose your products and brand to a high follower reach without spending time building the audience. More than that, the influencer you've chosen to work with can use their authority to sway potential consumers to buy. Influencer marketing is not unlike word of mouth marketing or referral marketing.

The key is to find influencers that relate to your product and align with your brand values. Don’t be afraid to start with smaller partnerships with nano and micro-influencers. Interestingly enough, often their engagement rates and conversions are much higher than the ones with massive followers.

After reading these impressive stats below, you’ll further understand the lucrative power of a good influencer marketing strategy in helping your secure greater market penetration as part of a wider mass marketing strategy:

60% of marketers report better performance with influencer content vs. their own brand content.
Over 70% of marketers agree that the quality of customers and traffic from influencer marketing is better than other forms of marketing.
Influencer marketing yields between $5.20 to $6.50 for every one dollar spent.

06. Earned media and PR

After you've launched your business and website, it's time to spread the word. Gaining positive publicity and traction from media outlets will create the buzz around your business to get the attention of the masses. Business marketing strategies within this realm come in varying forms, including TV, newspapers, radio and podcasts.

Ideally, the press and publicity you acquire are organic (unpaid), but even if you’re considering working with a paid PR agency, the ROI can prove worthy. Bill Gates himself said, “If I only had two dollars left, I would spend one dollar on PR. It's an effective way to take your marketing communication to the next level.

07. Landing pages

What is a landing page? In simple terms—a marketer's best friend. This standalone page has one clear goal which is conver71% of small-to-mid-sized businesses use social media for marketing. This high percentage comes as no surprise. Social media marketing is one of the most influential ways to use digital marketing to increase visibility and gain traffic to your website. More so, it can be a valuable lead generation method, a sales channel, an audience insights tool and a customer service outlet.

From Instagram Reels to TikTok, your options of getting in front of new audiences are endless. Ensure you strategically choose which channels you focus most on, based on your target audience. If you aim to reach a professional audience, LinkedIn is a must for creating a company page. Social media platforms are a great way to secure first-mover advantage, a concept in marketing and business when companies are the first to market in a specific product category. The speed at which its possible to generate and distribute multimedia content on social media is ideal for this.

Video marketing is a format that is becoming more heavily favored on social media as users consume more content on their mobile devices (this marketing strategy also works well if you're focusing on mobile marketing), so consider this as an important form of content creation in your marketing strategy. This marketing strategy also allows brands to tap into the phenomenon of viral content. While not easy to achieve, it can have a dramatic impact on key marketing metrics and KPIs, such as website traffic, and brand visibility.

Social media advertising is another component that should not be overlooked. For example, advertising on Facebook can drastically increase new customers. Want to try Facebook advertising for your business? Facebook Ads by Wix directly connects to your website to set up and optimize your campaigns. Remarketing on social media channels is a highly effective way to bring people back to your website to complete a purchase.

Popular social networks for promoting a business:

Our recommended reading to improve your social media strategy:

03. Search engine optimization (SEO)

Search engines are filled with micro-moments. These are high intent instances when someone wants to learn, buy or do something. By optimizing your chances of ranking higher on search engines to show up at these instances, you're practicing search engine optimization SEO.

Search engine optimization (SEO) can be used as a core marketing strategy or a marketing tactic. In either case, a solid SEO strategy centers around making a brand’s content desirable, discoverable and accessible for web users via search engines like Google and Bing. Like inbound marketing, the most effective SEO strategies will include a great deal of audience research (typically with keyword research) and will be designed to ensure the brand has competitive visibility within the target audience.

SEO strategists tend to focus on industry specialisms and niches, such as technical SEO. Taking this approach can help brands to concentrate knowledge, utilize the most effective SEO tools, and best satisfy user intent.
Using SEO techniques, you'll direct the right kind of traffic to your site. People who find you through searches already arrive at your business website with intent. Driving traffic to your website isn't the only significant benefit. Bottom line sales also improve with SEO. In fact, 70% of online marketers say that "SEO is better than PPC advertising for generating sales."

To implement an SEO strategy, start by learning how to do keyword research the right way. After selecting which high intent keywords you're after, you can begin optimizing your content and improving your online presence to increase your search ranking and visibility.

04. Email marketing and newsletters

Recent studies show that 89% of marketers use email as the primary channel for generating leads. However, for email marketing campaigns to succeed, they need to deliver the right kind of message to your audience (no spammy "Buy now" emails). Good email marketing builds a relationship and acquires trust with readers.

You can still automate emails (check out marketing automation software) but remember to always add value. These newsletter examples show how all-sized companies can communicate uniquely and interestingly with subscribers. When you make a newsletter, conduct A/B tests to maximize performance.

When done correctly, your newsletter and email marketing strategy can create a strong ROI, improve customer retention and influence purchasing decisions.

Email marketing tips:

To build your email list, add a pop-up to your website to collect user information.
Share engaging content in your emails, such as blog posts, user-generated content and videos.
Personalize emails by adding information such as first names and customizing content based on how the user engaged with your site.

05. Influencer marketing

According to author and entrepreneur Seth Godin, "People do not buy goods and services. They buy relations, stories, and magic. These wise words sum up the power of influencer marketing. As one of the quickest growing marketing strategies, influencer marketing uses real people to speak for your brand. Another side of it, is tapping into celebrity branding - using high profile influencers or online celebrities as part of your marketing efforts.

Influencers are individuals with high following or authority on a given topic or niche. This is one of the best marketing strategies because you get to expose your products and brand to a high follower reach without spending time building the audience. More than that, the influencer you've chosen to work with can use their authority to sway potential consumers to buy. Influencer marketing is not unlike word of mouth marketing or referral marketing.

The key is to find influencers that relate to your product and align with your brand values. Don’t be afraid to start with smaller partnerships with nano and micro-influencers. Interestingly enough, often their engagement rates and conversions are much higher than the ones with massive followers.

After reading these impressive stats below, you’ll further understand the lucrative power of a good influencer marketing strategy in helping your secure greater market penetration as part of a wider mass marketing strategy:

60% of marketers report better performance with influencer content vs. their own brand content.
Over 70% of marketers agree that the quality of customers and traffic from influencer marketing is better than other forms of marketing.
Influencer marketing yields between $5.20 to $6.50 for every one dollar spent.

06. Earned media and PR

After you've launched your business and website, it's time to spread the word. Gaining positive publicity and traction from media outlets will create the buzz around your business to get the attention of the masses. Business marketing strategies within this realm come in varying forms, including TV, newspapers, radio and podcasts.

Ideally, the press and publicity you acquire are organic (unpaid), but even if you’re considering working with a paid PR agency, the ROI can prove worthy. Bill Gates himself said, “If I only had two dollars left, I would spend one dollar on PR. It's an effective way to take your marketing communication to the next level.

07. Landing pages

What is a landing page? In simple terms—a marketer's best friend. This standalone page has one clear goal which is conver so, it can be a valuable lead generation method, a sales channel, an audience insights tool and a customer service outlet.

From Instagram Reels to TikTok, your options of getting in front of new audiences are endless. Ensure you strategically choose which channels you focus most on, based on your target audience. If you aim to reach a professional audience, LinkedIn is a must for creating a company page. Social media platforms are a great way to secure first-mover advantage, a concept in marketing and business when companies are the first to market in a specific product category. The speed at which its possible to generate and distribute multimedia content on social media is ideal for this.

Video marketing is a format that is becoming more heavily favored on social media as users consume more content on their mobile devices (this marketing strategy also works well if you're focusing on mobile marketing), so consider this as an important form of content creation in your marketing strategy. This marketing strategy also allows brands to tap into the phenomenon of viral content. While not easy to achieve, it can have a dramatic impact on key marketing metrics and KPIs, such as website traffic, and brand visibility.

Social media advertising is another component that should not be overlooked. For example, advertising on Facebook can drastically increase new customers. Want to try Facebook advertising for your business? Facebook Ads by Wix directly connects to your website to set up and optimize your campaigns. Remarketing on social media channels is a highly effective way to bring people back to your website to complete a purchase.

Popular social networks for promoting a business:

Our recommended reading to improve your social media strategy:

03. Search engine optimization (SEO)

Search engines are filled with micro-moments. These are high intent instances when someone wants to learn, buy or do something. By optimizing your chances of ranking higher on search engines to show up at these instances, you're practicing search engine optimization SEO.

Search engine optimization (SEO) can be used as a core marketing strategy or a marketing tactic. In either case, a solid SEO strategy centers around making a brand’s content desirable, discoverable and accessible for web users via search engines like Google and Bing. Like inbound marketing, the most effective SEO strategies will include a great deal of audience research (typically with keyword research) and will be designed to ensure the brand has competitive visibility within the target audience.

SEO strategists tend to focus on industry specialisms and niches, such as technical SEO. Taking this approach can help brands to concentrate knowledge, utilize the most effective SEO tools, and best satisfy user intent.
Using SEO techniques, you'll direct the right kind of traffic to your site. People who find you through searches already arrive at your business website with intent. Driving traffic to your website isn't the only significant benefit. Bottom line sales also improve with SEO. In fact, 70% of online marketers say that "SEO is better than PPC advertising for generating sales."

To implement an SEO strategy, start by learning how to do keyword research the right way. After selecting which high intent keywords you're after, you can begin optimizing your content and improving your online presence to increase your search ranking and visibility.

04. Email marketing and newsletters

Recent studies show that 89% of marketers use email as the primary channel for generating leads. However, for email marketing campaigns to succeed, they need to deliver the right kind of message to your audience (no spammy "Buy now" emails). Good email marketing builds a relationship and acquires trust with readers.

You can still automate emails (check out marketing automation software) but remember to always add value. These newsletter examples show how all-sized companies can communicate uniquely and interestingly with subscribers. When you make a newsletter, conduct A/B tests to maximize performance.

When done correctly, your newsletter and email marketing strategy can create a strong ROI, improve customer retention and influence purchasing decisions.

Email marketing tips:

To build your email list, add a pop-up to your website to collect user information.
Share engaging content in your emails, such as blog posts, user-generated content and videos.
Personalize emails by adding information such as first names and customizing content based on how the user engaged with your site.

05. Influencer marketing

According to author and entrepreneur Seth Godin, "People do not buy goods and services. They buy relations, stories, and magic. These wise words sum up the power of influencer marketing. As one of the quickest growing marketing strategies, influencer marketing uses real people to speak for your brand. Another side of it, is tapping into celebrity branding - using high profile influencers or online celebrities as part of your marketing efforts.

Influencers are individuals with high following or authority on a given topic or niche. This is one of the best marketing strategies because you get to expose your products and brand to a high follower reach without spending time building the audience. More than that, the influencer you've chosen to work with can use their authority to sway potential consumers to buy. Influencer marketing is not unlike word of mouth marketing or referral marketing.

The key is to find influencers that relate to your product and align with your brand values. Don’t be afraid to start with smaller partnerships with nano and micro-influencers. Interestingly enough, often their engagement rates and conversions are much higher than the ones with massive followers.

After reading these impressive stats below, you’ll further understand the lucrative power of a good influencer marketing strategy in helping your secure greater market penetration as part of a wider mass marketing strategy:

60% of marketers report better performance with influencer content vs. their own brand content.
Over 70% of marketers agree that the quality of customers and traffic from influencer marketing is better than other forms of marketing.
Influencer marketing yields between $5.20 to $6.50 for every one dollar spent.

06. Earned media and PR

After you've launched your business and website, it's time to spread the word. Gaining positive publicity and traction from media outlets will create the buzz around your business to get the attention of the masses. Business marketing strategies within this realm come in varying forms, including TV, newspapers, radio and podcasts.

Ideally, the press and publicity you acquire are organic (unpaid), but even if you’re considering working with a paid PR agency, the ROI can prove worthy. Bill Gates himself said, “If I only had two dollars left, I would spend one dollar on PR. It's an effective way to take your marketing communication to the next level.