Law of UX - 04

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8 Sept 2022
35

Do you want to guess what the fourth law of UX is? Well, not to bother you, just read on to learn about the fourth Law of UX.

The fourth law of UX is the Goal - Gradient Effect. This law states that the tendency for a person to approach a goal increases with proximity to the goal.

This simply means that, when a user is approaching the end of the task, He or She tends to work harder to just finish up the task.

For example, when an athlete approaches the finish line, HE or she uses His or Last energy to reach there faster and by all means.

To apply this principle to user experience, it is necessary for a UX designer to include artificial progress bars to a task, this will have its way of motivating a user to finish a task.

Also, the indication of progress must be clear and visible 

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