How to write good product descriptions that sell.
Boost your sales with effective product descriptions: here's how
Steps to writing a good product description Using my formula SOLVE
Yes it was crafted by yours truly😊
📍S- State the product's name and its type/category. Put the brand name first to grab the customer's attention.
📍O -Overcome the common objections/ dilemmas that customers might have in mind, and explain how the product solves them.
📍L - List the function of the product along with its key features and benefits to highlight its advantages over the competition.
📍V - Validate the product design by explaining how it complements the function and features and appeals to the prospects.
📍E - End with a strong call-to-action (CTA) that prompts the customer to make a purchase or learn more by visiting your website or contacting the customer support team.
Thus, the SOLVE formula boils to: State the name, Overcome objections, List functions, features and benefits, Validate design, and End with a call to action. Here's a sample:
🔴 S: Stating the NAME DURSAN CELL DRINKING CUP It's the ultimate accessory for all your adventures!
🔴 O: Overcoming the OBJECTION Are you hesitant to try yet another drinking cup? Let us assure you that the Dursan cell drinking cup is unlike any other. Give it a try and see the difference!
🔴 L: Listing the FUNCTION Whether you're on a long hike or a road trip, the Dursan Cell Drinking Cup will make your drinks stay icy cold for a whopping 24 hours! If you're a coffee or tea lover, worry not - it can keep your beverages piping hot for up to 8 hours. The amazing part- this drinking cup is incredibly lightweight, so it won't burden you during travels. Thanks to the leathery bottom, it's guarded from bumps or scrapes, ensuring that there won't be unexpected leaks. Ideal gift for a gym lover, the Dursan Cell Drinking Cup is the ultimate present for anyone who values staying hydrated on-the-go.
🔴 V: Validating the PRODUCT DESIGN Made from 1st grade stainless steel that's 100% resistant to rust and corrosion, this cup is an investment that will last for years to come.
🔴 E: Ending with the CTA Order your Dursan Cell Drinking Cup today and stay hydrated on all your adventures!
Get it now. Here's how to write product descriptions that sell.
