Decentralized Social media: A new beginning for Africans like me.

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4 Jul 2025
57

Are You Really in Control of Your Social Media Account?

Have you ever wondered who actually controls your social media?

Those moments when you wake up, post something beautiful, and come back later to find it deleted, with no clear explanation?

Or the dreaded shadowban. One day, strangers are reacting to your posts. The next day? It's like you don’t exist. No reach. No visibility. No growth.

And let’s not even talk about monetization, the brutal reality where you realize you're earning far less than others simply because you're African. Sometimes, the monetization features aren't even available in your country.

Exhausting, right?

If you’re Nigerian or African like me, you’ve probably experienced one or all of these.

That’s why I’m embracing Web3. For the first time, I finally own my voice and control my social media, without fear that an algorithm might silence me.


What Is Decentralized Social Media?

Decentralized social media is the Web3 version of platforms like Instagram or Twitter. But here's the twist: you own your account.

Your profile, your content, and your audience, they're yours. No company has the power to take it away. No one decides what you can or cannot say. No one sells your data behind your back.

It's social media that belongs to you, not a billionaire in Silicon Valley.


How Is It Different from Instagram or X?

Let’s be honest: traditional platforms control nearly everything.

They decide what name you can use

They control who sees your posts

They choose which content is "worthy" of being promoted

And if they don’t like what you post? You're gone.

Web3 platforms like Farcaster and CyberConnect flip that.

You own your username (as an NFT)

You control your feed and your community

You can even take your followers with you across platforms


No middlemen. No mystery algorithm. No begging for reach.

Why This Matters for Africans

For years, we’ve dealt with:

Subtle (and not-so-subtle) bias

Censorship

Low visibility

Unfair payment systems


But Web3 social gives us a level playing field.

We can speak freely.
We can build boldly.
And we can finally earn without bias.


Why I'm Exploring It Now

I’m diving into Web3 social because I want to be seen, and heard.

And the best part? I don’t need 10,000 followers. I just need to provide value.

These platforms reward quality, not popularity. Effort, not algorithm tricks.

Web3 social media isn’t just a trend — it’s a revolution.

Especially for creators like me. For Nigerians. For Africans. For anyone who's ever felt overlooked or invisible online.

If you've ever felt like your voice wasn't enough — this space was built for you.

Let’s use it.

BULB: The Future of Social Media in Web3

Learn more

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