How to Go From 0 to 10,000 Followers on LinkedIn in Less Than 6 Months

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16 Jan 2024

My Proven 7-Step Formula for Rapid Growth on LinkedIn

LinkedIn is an overlooked and underutilized platform for content creators, entrepreneurs, and thought leaders looking to grow their personal brand and business. While many dismiss LinkedIn as boring or solely for corporate professionals, I’ve learned firsthand that it offers massive opportunities for growth that most people are unaware of.
In this article, I’ll share my proven formula that took me from 0 to 100,000 LinkedIn followers in under 12 months. This isn’t some get-rich-quick scheme — it’s a strategic process that requires consistency and high-quality content tailored specifically to LinkedIn’s audience.
If you stick to these 7 key steps I outline below, you can rapidly grow your own following, establish yourself as a thought leader, and open up new opportunities to monetize your knowledge and expertise.
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Step 1: Activate LinkedIn Creator Mode

The first step is crucial yet overlooked by most LinkedIn users — you need to turn on LinkedIn Creator Mode. This gives you access to more analytics about your content’s performance, additional profile customization options, and most importantly, increased visibility from LinkedIn’s algorithm.
To turn on Creator Mode:

Click your profile picture and go to “View Profile”
Find the “Creator Mode” toggle under the Resources tab
Choose up to 5 hashtags relevant to your niche
Click save.

Creator Mode is the foundation that the rest of your LinkedIn strategy will be built on. Don’t skip this step!

Step 2: Optimize Your Profile

With Creator Mode activated, it’s time to optimize your profile to convert visitors into followers. A complete, professional profile establishes credibility and trust.
Focus on these key sections:
Profile Picture: Use a high-quality headshot of your face and upper body. LinkedIn is about connecting with real people, so make sure visitors can see you.
Headline: Summarize what you do and the value you provide in 2–3 lines. For example “Content Writer who helps startups increase organic traffic by 200% in 6 months.”
About: Share your background, skills, experience, and what makes you uniquely qualified to provide value to your audience.
Featured: Link to your website, newsletter, or other content you want to promote. This valuable profile real estate will drive traffic.
Background Photo: Add a banner that further establishes your brand identity and value proposition. Canva has great LinkedIn banner templates.
With a strong profile foundation, you’ll convert profile views into followers at a much higher rate.

Step 3: Create Valuable, Audience-Focused Content

The key to success on any social platform is consistently providing content tailored to your audience that offers tangible value.
To generate LinkedIn content ideas, leverage ChatGPT prompts like:
“Give me a list of the top 25 most common pain points for [your target audience]. Reverse each pain point into a ‘how to’ article idea that solves it.”
Then create posts, articles, or videos that provide actionable advice, education, or solutions to address those pain points.
For example, if your audience is startup founders, create content about “How to Create a Pitch Deck Investors Love in 3 Simple Steps.”
Solve their problems and answer their most pressing questions, and your content will resonate.

Step 4: Structure Your Content in Carousels

Simply posting text-based articles likely won’t get much traction on LinkedIn. To maximize reach and engagement, structure your content in LinkedIn Carousels.
Carousels allow you to display your tips across a series of image slides, which catches viewers’ eyes and encourages them to click through each one.
Use templates from Canva to create professional, cohesive carousels. Turn each tip or section of your post into its own slide.
Carousels help your content stand out in the LinkedIn feed and prompt visitors to engage with each compelling slide.

Step 5: Share Your Transformation Story

Personal stories and narratives perform incredibly well on LinkedIn. Open each carousel post with a “hook” that summarizes your transformation story.
For example:
“3 years ago I was bartending to pay rent, deathly afraid of public speaking. Today I’ve built a 7-figure coaching business helping entrepreneurs become confident keynote speakers.”
Then, in the post description, share more details using this story framework:

The Inciting Incident: What sparked you to change?
The Journey: What challenges did you face? Who/what helped you?
The Outcome: What transformation occurred? Key lessons learned.

Telling your personal growth story helps the audience connect with you and want to join your journey.

Step 6: Drive Targeted Traffic to Your Profile

Creating awesome content means nothing if nobody sees it. You need targeted traffic visiting your profile to turn into followers.
Comment on Related Posts: Engage with posts from similar accounts by providing thoughtful, value-adding responses. This exposes you to their audiences.
Join Engagement Pods: Trade likes/comments in small groups to amplify reach. Just don’t do this directly on LinkedIn.
Pay for Big Comments: Some large accounts offer paid comment packages which can accelerate growth.
Traffic is oxygen for your content and brand. Take action to maximize your reach.

Step 7: Follow LinkedIn Best Practices

Finally, accelerate your results by leveraging proven best practices:

Post 3–7X per week during peak hours (8–9AM, 12–1PM weekdays). Consistency is key.
Comment on 10–25 posts daily to build relationships and networks.
Post carousels rather than text-only posts for higher engagement.
Ask connections to add endorsements to your profile to increase credibility.
Engage your followers by responding to all comments and messages.

Stick to these fundamentals, and your hard work compounding over time will drive exponential LinkedIn growth.

Turning LinkedIn Into a Revenue-Generating Business

Growing to 100k LinkedIn followers in a year is an amazing accomplishment, but an audience alone won’t pay your bills. Let’s discuss monetization strategies to turn your foundation of influence into income streams.

Become a LinkedIn Thought Leader

Once you establish yourself as a subject matter expert by consistently sharing highly valuable content, LinkedIn will take notice.
They may invite you to become an official LinkedIn Thought Leader by writing long-form articles directly on their publishing platform.
As a Thought Leader, you can earn money through their creator monetization program. This is achieved by relatively few accounts, so getting this invitation represents making it to the big leagues of LinkedIn influencers.

Promote Your Paid Offerings

Your large, engaged audience is the perfect market to promote high-ticket offers to.
Sprinkle links in your posts and profile to paid services like:

Consulting calls
Online courses
Coaching programs
Saastr-style subscription services
Virtual or live events

Many entrepreneurs with 100k+ LinkedIn followers make 6 figures or more yearly selling high-end programs. Don’t be afraid to think big with your monetization strategy.

Work With Brands as an Influencer

Once you have around 50k engaged followers, you become very attractive to brands who want access to your audience.
You can work out sponsored post partnerships, brand ambassador roles, lead generation promotions, and other influencer marketing deals.
Forbes estimates the top LinkedIn influencers earn $10,000-$15,000 per sponsored post from enterprise brands.

Transition to a Public Figure

Over time, evolve into a recognized thought leader within your industry by branching out from just LinkedIn.
Once you have a sizable audience on LinkedIn, use it as a launch pad to:

Start an email newsletter
Launch a podcast
Get featured as a guest on other top shows
Write guest posts for industry publications
Speak at conferences and events
And build an audience across multiple platforms

If you establish enough authority, publishers will gladly pay 5-figures+ for a book deal.
The sky’s the limit once you build influence and an engaged audience. LinkedIn is the perfect platform to start that journey.

My Parting Words of Advice

Remember, genuine success takes time and consistent effort. Don’t get discouraged if you only have a few hundred followers after the first couple months. All meaningful growth requires patience and commitment.
If you stick to this formula, constantly provide value, and build relationships in your niche — sooner than you think you’ll become the recognized thought leader you aspire to be right now.
I believe in you! Now get out there and start executing. I can’t wait to see the impact you make in the world.
We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.

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Written by Money Tent

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