Will AI Replace Bloggers?
There is no doubt that AI is a disruptive force that is changing how we work. As a blogger and a content marketer, I know that I am not immune to the disruptive effects of AI on different industries. In fact, the blogging industry is ripe for disruption.
However, does this mean that AI will replace bloggers completely in that manual writers will become redundant? After all, there are numerous programs like ChatGPT and Jasper which can peruse infinite entries from Google for an answer to a search query and write a blog in seconds of an equal or even superior quality to humans.
Can it therefore be said that the age of the human blogger is nearing its end?
For me, I think not, and here's why.
An (Ironic) Answer to My Question
In somewhat of an irony, I decided to get AI to answer my own question: "Will AI replace blogging?" I entered those precise search terms into ChatGPT and here's what the answer was (one that I agree with).
"It's unlikely that AI will completely replace blogging. While AI technology has advanced to the point where it can generate text that is difficult for humans to distinguish from text written by a person, it's unlikely that AI will be able to replace the unique perspective and personal experiences that a human blogger brings to their writing. Additionally, writing is an important form of self-expression for many people, and it's doubtful that AI will be able to fully capture and convey the emotions and ideas that are often at the heart of a blog post."
What I find insightful from this passage (thanks ChatGPT) is this: Yes, AI can help humans write more "mundane" blogs that everyone knows the answer to. In this sense, AI can take the cognitive load off a lot of bloggers so they can simply spend their time editing and refining the output produced by AI.
However, AI will not be a substitute to the unique flavour and flair that bloggers bring to their craft. AI cannot replicate unique writing styles, unique experiences, or fully express the emotional forces at the heart of a written post.
"...AI will not be a substitute to the unique flavour and flair that bloggers bring to their craft. AI cannot replicate unique writing styles, unique experiences, or fully express the emotional forces at the heart of a written post."
The New Role of Bloggers
So, how do bloggers remain relevant in their field?
Firstly, bloggers should acknowledge that how they add value to blogging and written content has changed. No longer to bloggers need to do large amounts of manual research on common topics; they can use AI to generate written material on topics of interest. The value of the blogger comes in refining what AI has generated, adding their own personal flair or optimising the content for particular target audiences.
"The value of the blogger comes in refining what AI has generated, adding their own personal flair or optimising the content for particular target audiences."
Secondly, the more unique, the better. One thing that AI cannot take away is the blogger's own unique voice and style. The more a blogger's voice stands out, the better and the more recognisable their material will be.
And lastly, less is more. Now that AI can write most of the blogger's content for them, the blogger can then be left to edit the post to leave what is strictly necessary to inform their target audience. AI makes it easy to generate bucketloads of written material, but how much of what is generated is value-adding and how much is noise?
Yes, AI can technically "write blogs for you", however, this does not mean that there will be "no more bloggers". Rather, the blogger's role will simply change from a someone who was previously a "content output machine" to someone who adds value by using their skills to make AI-generated content unique, relevant and purposeful for their audience.