"Digital Transformation: NFTs and the New Face of Art"

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9 Jan 2024
17

In recent years, the evolution between the digital realm and crypto assets has profoundly altered the art world. One key player in this transformation is the emergence of non-fungible tokens (NFTs), unique digital assets created using blockchain technology, particularly through smart contracts like Ethereum.

Within the art realm, opinions vary on whether digital works represented by NFTs can be considered true art pieces. While some artists and collectors view NFTs as a form of digital artwork, others maintain a more conservative perspective. Factors such as similarity to traditional works, creativity, artist reputation, and historical significance are just a few considerations that shape the value of NFTs in the art world.
This digital revolution extends beyond NFTs alone. The representation of artworks in the digital realm through photographs, used for documentation or promotion, also plays a crucial role. However, at this juncture, the permission of the original artist or copyright holder becomes paramount. Unauthorized use of photographs of artworks may constitute a violation of copyright.

Thus, in this digital era, the evolution of art and the rise of NFTs are not merely about a new trading platform; they also redefine the paradigm surrounding the promotion, evaluation, and sharing of art. With this evolution, it can be argued that art gains a new dimension in the digital world, fostering closer interaction between artists and audiences.

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