Cookie3 MarketingFi & AI Data Layer - Airdrop
COOKIE3
Most users and customers now realize marketing often puts them at a disadvantage. As loyal customers and users, we want to pay fair prices. But does ‘fair’ mean a price that is inflated by marketing budgets accounted into it? What do loyal customers or users gain from brands marketing themselves to new audiences? Everyday users and customers are taken advantage of by Web2 marketers. Thankfully, the ownership economy changes this status quo. Web3 blurred the lines between users, businesses, creators, investors, and owners. Nothing. Our attention is appropriated and sold. We are the product.
Owning a token or an NFT means being a customer, co-owner, decision-maker, and shareholder of a project. In Web3, attracting new users brings value to existing customers, communities, and businesses. Decentralized marketing starts reaping more significant benefits, — but only if it guarantees conversion and growth. This is where Cookie3 comes into play. With our unique off- and on-chain analytics and an AI data layer, we help businesses reach users who convert. We distribute marketing budgets to quality users and KOLs, who promote projects and accelerate ecosystems' growth. Everyone wins. The Cookie DAO-powered ecosystem token $COOKIE, makes it possible to retain MarketingFi value within the Cookie3 ecosystem and redistribute to all stakeholders who drive projects forward. That is users, creators, and businesses. One $COOKIE token captures values across platforms and unlocks access to rewards, airdrops, and exclusive experiences.
Web2 Marketing Benefits No One. Other than Google, Facebook, Twitter, and other advertising giants. Studies show that 95% of marketing budgets get wasted on users who don’t convert. Most of these budgets are swallowed by advertising giants who appropriate user data and attention to bring (unimpressive) results to marketers.
The future of marketing According to the Digital Marketing report by Digital Channel, the digital marketing economy will reach a staggering value of over 650 billion by 2028 — that’s more than double its current worth! At Cookie3, we believe that this value should not be passed on to advertising giants but dispersed across users building and supporting the marketing economy. Marketing budgets should not escape the ecosystem and be paid to intermediaries, such as Google or Facebook, but rather be moved onto users who engage with projects’ and help them grow.
Web3 Rewards The movement for change has already started with the rise of quests and airdrops introduced by many Web3 projects. This way, marketing engagement gets rewarded. However, as with many visionary solutions, bad actors are a fundamental problem. Airdrop and rewards hunters use bots or do the bare minimum required to reap the rewards without any actual support for the project or ecosystem. They take advantage of projects, dump tokens for personal gains, and stagnate projects’ growth. Bad actors take value away from quality users who deserve to be rewarded. At Cookie3, we build upon the Web3 rewards model but ensure value goes to quality users only.
MarketingFi AI + Marketing + DeFi MarketingFi, pioneered by Cookie3, reshapes Web3 marketing through a decentralized framework. Departing from traditional platforms, it emphasizes an ownership-based economy, data-driven decisions, and equitable token-based value distribution. It combines the existing Web2 and Web3 marketing channels but utilizes AI to identify the most valuable audiences and reward them through tokens or off- and on-chain rewards.
This way, marketing waste is minimized, and ecosystems’ growth is accelerated. In MarketingFi, marketing value is locked in tokens and dispersed across token holders rather than passed onto advertising giants. $COOKIE is an example of such a token with built-in marketing utility. We believe that MarketingFi is the only way forward for marketing in Web3 and beyond.
MarketingFi The Ownership Economy in Marketing Web3 has already shaken up the digital ecosystem by redefining ownership. But marketing is stuck in Web2. MarketingFi moves value from advertising giants to creators and users, who pump it back into the ecosystem and use it to drive project growth. Think about getting an airdrop from a project you love and engage with.
You don’t dump the token but want to see it go to the moon, so you engage in community growth, helping the token boost. That’s the ownership economy of MarketingFi —a transparent and decentralized approach to marketing that rewards quality users for their ongoing involvement and support.
Basic Universal MarketingFi Income
In a world where more countries, politicians, and thinkers speak about the basic universal income in the light of AI and automation, questions arise: where will this value be generated from, and how will it be distributed to societies? MarketingFi is the answer! Users are rewarded for engaging with projects that genuinely spark their interest. The marketing value is moved from data giants to the most engaged users.
AIRDROP
https://cookie.community/?referral=NjI3N2JmZDg2NDdmLTdkZGEtMWUwNC03MTY1LTQ1M2IzOWQx
There is a test with the latest settings for the #Cookie3 airdrop, the answers to the test are also recorded:
1) Cookie 3 Analytics, Cookie 3 affiliate, Cookie 3 score
2) A shared economy in marketing
3) It collects and redistributes the MarketingFi value within the cookie3 ecosystem
4) 9B
Resources:
https://www.cookie3.com/Cookie3_Litepaper.pdf
Community:
https://www.cookie.community/community
https://discord.com/invite/cookie3
https://twitter.com/cookie3_com
https://t.me/cookie3_co
https://www.linkedin.com/company/cookie3/
